Overview Work for SodaStream Australia, part of PepsiCo, where innovation, sustainability, and people are at the heart of everything we do.
Be part of an exciting business where employees are recognised, supported, and empowered to grow their careers.
At SodaStream, you can help shape a more sustainable future.
Together, we're inspiring positive change, reducing single-use plastic waste, and creating better choices for our consumers, communities, and planet.
Job Overview:- Sodastream is seeking a energetic Insights for leading consumer, shopper, and market insights to support strategic decision-making and drive business growth across SodaStream Australia.
The role delivers actionable, data-driven insights through market research, analytics, and integrated analysis to optimise the consumer experience, strengthen brand and category performance, and identify opportunities for growth.
Working collaboratively with local Marketing and Sales teams and global stakeholders, the role ensures consumer and category insights are embedded into business planning and execution while maintaining awareness of emerging market trends, competitor activity, and best practices in consumer insights and analytics.




Responsibilities Lead marketing research activities within Sodastream Australia to address business needs related to shopping patterns, branding, positioning, consumption, advertising, etc.
Develop, execute, and analyze insights from data and research (integrative analysis) to optimize the consumer experience and improve the consumer journey.
Apply a variety of analytical techniques to perform root cause analysis and build hypotheses that feed into actionable strategies.
Analyze business operations and shopper / consumer data to provide data-based tactical and strategic recommendations Key contact for global team regarding Australian specific research projects Working closely with Global Insights team to embed Global Capabilities, Tools, and Processes in Australia Track and analyze CLTV drivers (attach rate, attrition, frequency, usage) in partnership with brand, sales, and DTC teams Collaboratively engage with Marketing self-motivated, takes personal accountability for results and performance.
Understanding of the Australian FMCG landscape and major retailer dynamics Knowledge of beverage category dynamics

📌 Insights Analyst (Melbourne)
🏢 Pepsico
📍 Melbourne