We're a growing Australian hospitality group with two complementary divisions:
Cafe Franchise Group (CFG)
and
Cohort Coffee Roasters
.
CFG, through multiple distinct brand, develops and supports a network of franchised cafés across Australia. We help franchise partners open, run and grow successful businesses through proven systems, training and ongoing support. Cohort Coffee Roasters is our specialty roastery. We source the finest beans and roast them with care for our café network wholesale partners, Flagship stores and retail customers.
About the role
We're looking for an experienced Marketing Manager to join us full-time at our Taren Point, Sydney location. This is a pivotal role across the group. You'll develop and run marketing strategies for both CFG and Cohort Coffee Roasters, building each brand's presence, driving customer and franchisee engagement, and supporting growth.
You'll shape how both brands are seen in the market. You'll also work closely with our franchising, roasting, sales and operations teams to make sure each brand's message reaches the right audience, whether that's café customers, wholesale clients or prospective franchise partners.
Key responsibilities
Develop, implement and manage integrated marketing campaigns across digital, social media, print and events for both CFG and Cohort Coffee Roasters
Create and maintain brand messaging and visual identity guidelines for each brand, keeping everything consistent across all materials and platforms
Manage social media accounts across the group, including content creation, community engagement and performance monitoring
Support franchise recruitment with lead-generation campaigns and marketing material that attracts quality franchise partners
Deliver local and network-wide marketing support for franchised cafés, including promotions, menu launches and in-store collateral




Conduct market research and competitive analysis across the café franchising and specialty coffee sectors
Oversee the production of marketing collateral, including website content, brochures, packaging design and promotional materials
Plan and run events, product launches and promotions to build brand awareness
Monitor and analyse marketing performance, with regular reports and insights to refine strategy
Manage marketing budgets and allocate resources cost-effectively
Build and maintain relationships with external partners, including media, influencers and agencies
What we're looking for
5+ years in a marketing management or senior marketing role
Strong expertise in brand management and positioning, ideally across more than one brand
Proficiency in digital marketing, including social media, content marketing and email campaigns
Experience with B2C marketing; B2B or franchise recruitment marketing is highly regarded
Experience with marketing analytics tools and using data to make decisions
Excellent project management skills and the ability to run multiple campaigns at once
Strong written and verbal communication skills and a talent for compelling brand stories
Creative thinking and problem-solving with a strategic mindset
Experience managing budgets and delivering campaigns within financial limits
What we offer
Competitive salary package based on experience
Full-time permanent role with career development in a growing, multi-brand group
The chance to work with a passionate team dedicated to quality and innovation
Flexible working arrangements for work-life balance
Access to our premium coffee and exclusive staff perks
Professional development and training opportunities
A collaborative, inclusive workplace that values creativity
Exposure to the whole business, from roasting and production to franchise partners and café customers
#J-*****-Ljbffr

📌 Marketing Manager (Sydney)
🏢 Cohort Coffee Roasters
📍 Sydney