Knotwood is a leading Australian-owned manufacturer of architectural aluminium systems that deliver the timeless look of wood - without the maintenance. With over 15 years of innovation and a commitment to quality, we’ve earned a reputation for combining performance, style, and sustainability in residential and commercial projects across the globe.

As we continue to grow, we’re looking for a skilled Digital Marketing Specialist to join our marketing team and help elevate our digital presence.

Your Role

As a Digital Marketing Specialist, you’ll play a pivotal role in enhancing our digital footprint, managing our websites, and delivering high-performing campaigns across multiple platforms.

Key Responsibilities

- Design, build, and maintain WordPress websites that deliver great user experience, performance, and functionality
- Plan and implement effective SEO strategies to boost organic rankings and attract relevant traffic
- Manage and optimise PPC campaigns on platforms such as Google Ads
- Execute paid social campaigns on Meta platforms, including creative development and performance tracking
- Monitor and analyse campaign performance and deliver actionable insights to improve ROICollaborate with teams across the business to ensure digital marketing supports broader goals




- Stay current with the latest digital marketing and web development trends and best practices

What We’re Looking For

- 3+ years of experience in digital marketing with proven focus on WordPress, SEO, and PPC
- Solid proficiency in PHP and JavaScript
- Experience managing paid ad campaigns on Meta (Facebook/Instagram)
- Solid understanding of SEO principles, keyword research, and analytics tools (e.g., Google Analytics, SEMrush)
- Hands-on experience with Google Ads and other PPC platforms
- Comfortable working within WordPress CMS, including theme and plugin development
- Attention to detail and strong problem-solving skills
- Self-motivated with the ability to work both independently and collaboratively
- Strong written and verbal communication skills

Bonus Points

- Experience with other CMS platforms (e.g., Drupal, Joomla)
- Working knowledge of HTML, CSS, and front-end frameworks
- Familiarity with A/B testing and CRO strategies
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
- Experience or interest in AI.

What We Offer

- Competitive salary + performance-based bonuses
- Flexible working hours
- Professional growth opportunities
- A creative, collaborative team environment

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📌 Digital Marketing Specialist (City of Gold Coast)
🏢 Knotwood
📍 City of Gold Coast