Senior Customer Marketing Manager- Away from Home & On Premise

Lead our Customer Marketing team across the Away From Home and On Premise channels, connecting customer priorities, channel strategy and commercial objectives to deliver sustainable growth. You’ll shape customer-specific marketing plans, lead a high-performing team and partner with Sales and strategic customers to turn insights into impactful activity and measurable commercial outcomes.

Key Accountabilities

- Lead the development of integrated customer and channel plans informed by customer, consumer, category and commercial insights.
- Own annual planning and the customer activity calendar across the Away From Home and On Premise channels.
- Prioritise marketing activity and investment based on strategic alignment, customer value and commercial return.
- Partner with Sales leaders and strategic customers to shape Joint Business Plans, customer pitches, business reviews and other key commercial engagements.
- Lead customer marketing budgets, investment proposals, performance measures and post-implementation reviews.
- Own the Customer Marketing operating model, planning frameworks and ways of working to drive consistency,



effectiveness and resource optimisation.
- Lead, coach and develop the Customer Marketing team (x5 FTEs), building capability, accountability and a high-performance culture.

About You

- Significant experience across Customer Marketing, Trade Marketing or a related commercial function, ideally within FMCG, beverage or liquor.
- Strong knowledge of On Premise, Away From Home, foodservice or related route-to-market channels.
- Proven experience developing customer and channel strategies, annual plans and joint business plans.
- Demonstrated experience leading and developing teams, with the ability to set clear priorities and build capability.
- Solid commercial and financial acumen, including budget management, investment prioritisation and return-on-investment evaluation.
- An influential business partner who can translate insights into practical plans and confidently engage senior internal stakeholders and strategic customers.
- Experience leading change, improving ways of working and embedding planning disciplines across teams.

#J-18808-Ljbffr

📌 Senior Customer Marketing Manager - Away from Home & On Premise (Melbourne)
🏢 Asahi Beverages
📍 Melbourne