PERDAYS is an Australian company specialising in the development and distribution of health supplements, particularly focusing on pregnancy and preconception products.

Our products are crafted by leading health experts and are designed to support individuals throughout their health journeys. We are committed to adhering to the highest standards of quality and compliance, ensuring our offerings meet the stringent guidelines set by the Therapeutic Goods Administration (TGA) and other international standards.

Our mission is to provide effective, science-backed supplements that promote health and well-being.

Position Overview

The Social Media & Community Coordinator suits someone with 1–2 years' experience in social media or content for a consumer brand, ideally in health, wellness, or supplements. The role is responsible for the day-to-day execution of Perdays' social media presence across Instagram, TikTok, and Facebook - including content scheduling and publishing, content creation, community engagement, and influencer and UGC creator coordination - and owns the day-to-day execution of email marketing (EDM) in Klaviyo.

Reporting to the Global Content and Brand Manager, this role focuses on consistent, on-brand, and compliant execution, using AI tools every day to work smarter and faster, while working closely with the graphic designer and the Digital Marketing & Growth Specialist to support broader content and growth initiatives. The role contributes directly to growing Perdays' brand audience: short-form video and creator content produced by this role feeds both organic growth and the paid advertising pipeline.

This role provides a strong foundation in social media management, community engagement, and digital marketing collaboration. With demonstrated capability, the role may develop over time to include increased responsibility and autonomy.

Key Responsibilities

Content Scheduling & Publishing

Maintain and manage the content calendar across Instagram, TikTok, and Facebook.

Schedule and publish daily posts, ensuring timing, captions, and formatting meet brand standards.

Draft on-brand copy for social posts and captions.

Use AI tools every day to brainstorm content ideas, draft and refine captions, repurpose content across platforms, and speed up video editing, always checking for accuracy, brand voice, and TGA compliance.

Source images and produce short-form videos and basic graphics using tools such as Canva and CapCut.





Work with the graphic designer on visual posts and templates.

Work with the Digital Marketing & Growth Specialist on AI-generated content, providing regular feedback to refine quality and relevance.

Develop an understanding of how keywords are used in Paid Ads to inform organic content and copy choices.

Email Marketing (EDM)

Build, schedule, and send EDM campaigns in Klaviyo in line with the content calendar and promotional plan.

Work with the graphic designer on email copy, layout, and visual assets.

Maintain list hygiene and basic audience segmentation as agreed with the Global Content and Brand Manager.

Track email performance (open rate, click rate, unsubscribes) and include results in monthly reporting.

Community Management

Monitor comments and direct messages across Instagram, TikTok, and Facebook.

Respond to community members in a timely, on-brand, and professional manner.

Share recurring community questions, feedback, and sentiment with the team to inform content and product messaging.

Flag sensitive, compliance-related, or escalation-worthy interactions to the Global Content and Brand Manager on the same business day.

Influencer & UGC Creator Coordination

Identify, contact, and brief influencers and UGC creators for content collaborations.

Manage day-to-day creator communications, briefs, timelines, and deliverable tracking. All creator agreements, rates, and paid collaborations are approved by the Global Content and Brand Manager before they are confirmed.

Ensure creator briefs and delivered content comply with TGA advertising requirements, including the restrictions on testimonials and health claims in influencer content.

Source and coordinate UGC and short-form video assets that can be repurposed for paid advertising, working with the Digital Marketing & Growth Specialist.

Process and follow up on creator invoices and payments in a timely manner.

Compliance & Content Approval

Follow the tiered content approval process: new content types or formats, any content containing product or health claims,



and all influencer/UGC content are approved by the Global Content and Brand Manager before publishing.

Self-check routine posts based on approved templates against brand and TGA guidelines before publishing.

Social Media Analytics, Reporting & Trend Research

Track social media KPIs, including engagement, reach, follower growth, and social-driven website traffic, across Instagram, TikTok, and Facebook.

Compile regular social media performance reports, highlighting posts and content formats that are over- or under-performing.

Use AI and platform analytics tools to summarise social media performance and turn insights into clear content recommendations.

Stay current on platform algorithm changes, viral sounds/formats, and emerging digital trends, and recommend how these could be adapted for Perdays' content in line with brand and compliance guidelines.

Keep up with new AI tools and features for content creation, and share useful tips and learnings with the team.

Qualifications / Experience

1–2 years' experience in social media, content creation, or community management for a consumer brand.

Experience with a health, wellness, supplement, parenting, or beauty brand is highly regarded.

Experience coordinating influencers or UGC creators.

A portfolio or examples of social content you have created or managed.

Experience with Klaviyo or a similar email marketing platform (desirable).

Understanding of TGA advertising requirements for health products (desirable).

Tertiary qualification in marketing, communications, media, or a related field (desirable).

Key Skills

Strong written communication skills and a good sense of brand tone and voice.

Confident, everyday user of AI tools (e.g. ChatGPT, Claude, Canva AI, CapCut AI) for ideas, copy, editing, and reporting, with good judgement to check accuracy, brand voice, and compliance.

Comfortable working across multiple social platforms and familiar with their differing content styles.

Hands-on content creation skills, including short-form video (Canva, CapCut, or similar).

Good understanding of social media analytics and what drives engagement.

Organised and reliable, able to manage a daily publishing schedule alongside EDM sends, creator communications, and community engagement.

Proactive and collaborative, working closely with designers and marketing specialists.

Ability to work independently and as part of a team in a fast-paced setting.

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📌 Social Media & Community Coordinator (Sydney)
🏢 Recognized
📍 Sydney