Senior Customer & Lifecycle Marketing Manager

This is a permanent, full-time role based in Auckland, NZ or Sydney, AU and is an individual contributor position that reports to our Head of Product Marketing. This role will see you working cross-functionally across the business, especially with Product, Customer Success, and GTMOps.

Our environment is collaborative, ambitious and fast-moving, with a strong bias toward ownership, keeping things simple and getting them into market.

As our Senior Customer & Lifecycle Marketing Manager, you will be responsible for:

- Owning the customer journey end to end: map and run the full journey from onboarding to renewal. You’ll decide who hears what and when, and which moments need an automated message and which need a person. You’ll work closely with our customer team so the journey fits how they work, and with Product so it keeps up as the product changes. A big focus is helping customers get into the habit of using Tracksuit, and bringing back the ones who’ve gone quiet.
- Building it yourself: set up and run the journey in HubSpot,



from easy emails to workflows that hand customers to a person when a person is better. You’ll manage audiences, triggers, suppression and subscriptions across our global database. You’ll also work with GTM Ops to get the data your triggers need, and use automation and AI so one person can run it all.
- Writing what customers actually use: write the emails, in-app messages, prompts and educational content that help customers get more from Tracksuit, clear enough for busy marketers to act on.
- Testing your way to what works: run proper tests with control groups, then scale what works and drop what doesn’t. You’ll report on what moved and use what you learn to decide where to focus next.
- Equipping our regional marketing leads: build the templates, guardrails and how-tos that let regional marketing leads send comms without you, so we can maintain a consistent experience in every market

#J-18808-Ljbffr

📌 Senior Customer & Lifecycle Marketing Manager (Sydney)
🏢 Tracksuit
📍 Sydney