Creative Strategist – Meta Ads / Direct ResponseAbout the Company

We are a fast-growing high-ticket education company doing approximately $10M+ per year and scaling aggressively toward $30M+ annual revenue.

Paid social, particularly Meta/Facebook advertising, is one of our primary growth channels.

We already produce ads using:

- Founder-led content
- Actors and actresses
- UGC-style creatives
- Direct-response video ads
- Testimonials and customer stories
- Short-form and longer-form creatives

We are looking for an exceptional Creative Strategist who can help us dramatically increase creative testing volume, find winning angles and build a repeatable creative system that allows us to scale paid media.

The Role

Your job is simple:

Consistently develop winning ad concepts that allow us to profitably scale Meta spend.

You will report to our Marketing Manager, who oversees the broader marketing strategy. Your role is to develop and justify the creative strategy, then lead its execution through our internal creative team.

You will not just make ads that look good.

You will use data, customer research and direct-response principles to create ads that generate qualified leads and customers.

Responsibilities

You will be responsible for:

- Developing a clear creative strategy and being able to explain and defend why particular audiences, angles, hooks, formats and concepts should be prioritised based on customer research, performance data and direct-response principles.
- Developing new Meta ad concepts, hooks, angles and scripts every week
- Creating founder-led ad concepts using the CEO/founder as the face of the brand
- Developing concepts for actors, actresses and UGC creators
- Writing detailed creative briefs for editors and production
- Studying winning and losing ads and identifying why they performed
- Turning winning creatives into multiple new iterations
- Creating new hooks, openings, formats and messaging angles
- Researching our customers, objections, desires, fears and buying motivations
- Reviewing competitor advertising and identifying opportunities
- Working directly with media buyers to understand what creative is driving qualified leads and sales
- Building a structured creative testing calendar
- Ensuring we are launching a high volume of meaningful creative tests every week




- Tracking creative performance from ad through to lead quality, booked calls and sales
- Building a creative library of winners, learnings, hooks and concepts
- Helping prevent creative fatigue as we scale ad spend

What We Care About

We care about:

Revenue, CAC and qualified customers — not likes, views or pretty ads.

You should understand that a low CPL means very little if the leads do not show up or buy.

Your creative decisions should ultimately improve:

- Cost per qualified lead
- Cost per booked call
- Cost per qualified live sales conversation
- Customer acquisition cost
- Revenue
- Profit

Experience Required

We are looking for an A-player, not someone learning creative strategy for the first time.

Ideally you have:

- 3+ years in direct-response creative strategy in a company doing $10m/year or more
- Significant experience with Meta/Facebook advertising
- Experience creating ads for businesses spending at least $400k–$500k+ per month
- Experience with high-ticket, education, coaching, info products, lead generation or similar businesses
- Strong direct-response copywriting ability, with proven experience writing both short-form and long-form paid social video scripts at volume.
- Robust understanding of hooks, angles, offers, awareness levels and customer psychology
- Experience managing a high-volume creative testing process
- Experience working with founders/personal brands
- Experience creating concepts for actors, creators and UGC
- Ability to interpret media-buying data and turn it into better creative

You Should Be Able to Show Us

Please be prepared to show:

- Ads you personally strategised
- Winning hooks and concepts you created
- Examples of ads that scaled significantly
- Approximate ad spend behind your work
- CAC/CPL improvements you helped produce
- Your creative testing process
- How you analyse an ad after it launches




- Examples of how you turned one winning concept into multiple iterations

What Great Performance Looks Like

Within the first 90 days, we want to see:

- A transparent creative testing system installed
- Consistent weekly creative output
- Much higher testing velocity
- Recent winning angles being discovered consistently
- Successful ads being systematically iterated
- Less dependency on one or two winning creatives
- Creative capable of supporting significantly higher Meta spend
- Improved acquisition economics as we scale

Who You Will Work With

You will work closely with:

- Founder / CEO
- Marketing Manager
- Media Buyers
- Video Editors
- Actors / Actresses / UGC Creators
- Sales / Revenue Team

This is a high-accountability role in a company with aggressive growth goals.

We move quickly, test aggressively and care about measurable results.

To Apply

Please send:

- Your background in paid-social creative strategy
- The largest monthly ad spend you have worked with
- Examples of your best-performing creatives
- The industries/offers you have worked on
- Any experience with high-ticket lead generation
- Your creative research and testing process
- How many new concepts you believe a company like ours should test each week
- An example of a winning creative you scaled and how you iterated it
- Your expected compensation
- Your availability

Pay: $57,600.00 – $100,800.00 per year

Application Question(s):

- What is the largest monthly Meta/Facebook ad spend you have personally supported as a Creative Strategist, and what type of offer/business was it?

Please include approximate monthly spend, industry, offer price, and your specific responsibility for creative strategy.

- Describe one Meta ad concept you personally developed that became a significant winner. What were the hook/angle, results, and how did you scale or iterate it?

Please include actual metrics where possible: CPL, cost per booked call, CAC, ROAS/revenue, spend behind the creative, and how performance changed after your iterations.

- If you joined a company spending $400K–$500K+ per month on Meta and scaling from $10M to $30M in annual revenue, what would your weekly creative testing system look like?
- What is your salary expectation?
- How soon can you start?

Work Location: Remote

📌 Creative Strategist (Australia)
🏢 Ecom Warrior Academy
📍 Australia