Cape Digital is an Australian digital marketing agency helping service-based businesses grow through performance marketing, digital strategy and data-driven campaigns.

We're looking for a proactive Digital Marketing Coordinator with hands-on paid media experience who enjoys analysing data, optimising campaigns and experimenting with AI and automation to improve marketing efficiency.

Key Responsibilities:

Paid Media Management

- Set up, manage and optimise Google Ads campaigns, including Search and Performance Max.
- Manage Meta Ads campaigns across Facebook and Instagram.
- Monitor budgets and optimise campaigns to improve cost per lead (CPL), conversion rates and return on ad spend (ROAS).
- Conduct keyword research, audience targeting, A/B testing and competitor analysis.
- Test ad copy and creative assets to improve campaign performance.

Analytics & Reporting

- Monitor campaign performance using Google Ads, Meta Ads Manager and Google Analytics 4 (GA4).
- Prepare performance reports and identify opportunities for improvement.
- Assist with conversion tracking, UTM parameters and troubleshooting tracking issues.
- Build and maintain marketing dashboards using Looker Studio or similar tools.

AI & Automation

- Experiment with AI tools such as ChatGPT and Claude to improve marketing productivity.
- Build automated workflows using tools such as n8n, Make or Zapier.
- Explore AI agents, MCP (Model Context Protocol), APIs and integrations with external tools.
- Identify opportunities to automate reporting, lead management and repetitive marketing tasks.




- Support landing page optimisation and conversion rate optimisation (CRO).
- Coordinate with designers and team members on advertising creatives.
- Manage multiple client accounts, tasks and deadlines.
- Stay up to date with digital marketing trends and emerging AI technologies.

Requirements

- 2–3 years of hands-on digital marketing experience, particularly in paid media.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Understanding of CPC, CTR, CPL, CPA, conversion rates and ROAS.
- Familiarity with GA4 and conversion tracking.
- Robust analytical, organisational and problem-solving skills.
- Good written communication and attention to detail.
- Ability to work independently in a remote environment.

Bonus Skills

- Experience working with an Australian digital marketing agency.
- Familiarity with Google Tag Manager (GTM), APIs and webhooks.
- Experience building dashboards and automated reporting workflows.
- Practical experience with AI tools, n8n, Make, Zapier or MCP.
- Knowledge of SEO, email marketing or landing page optimisation.

You don't need to be an AI engineer. We're looking for someone curious about technology who enjoys experimenting, solving problems and finding smarter ways to work.

What We Offer

- Work with a growing Australian digital marketing agency.
- Exposure to diverse clients and industries.
- Remote working environment.
- Opportunities to develop your paid media, analytics and AI automation skills.
- Room to grow as the agency scales.

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📌 Digital Marketing Coordinator (Townsville)
🏢 Cape Digital
📍 Townsville