Herd MSL represents one of Australia’s largest and most awarded group of agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 21 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including PRIA’s 2022 Agency Team of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behaviour-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

About the role:

We’re looking for an Account Director to join the Herd MSL team, leading integrated communications programs for some of Australia’s most recognisable consumer brands.

This is a senior, hands-on role for someone who thrives at the intersection of earned media, influencer strategy, brand storytelling and cultural relevance.

You’ll be a trusted adviser to clients, shaping strategies that build awareness, talkability and brand affinity, then bringing those ideas to life through media, creators and social-first thinking.

What you’ll do:

Client leadership & counsel

- Lead key consumer accounts and build strong senior client relationships.
- Provide proactive strategic counsel to senior marketing and communications stakeholders.
- Guide clients through brand launches, seasonal campaigns, issues and reactive moments.
- Turn brand objectives into compelling communications ideas that resonate with consumers.

Strategy & delivery

- Shape earned-led consumer communications strategies designed to cut through culture.




- Lead integrated media and influencer campaigns from idea through to execution.
- Oversee media relations across lifestyle, entertainment, consumer, news and trade media.
- Develop messaging and narratives that bring brands to life in an authentic way.
- Ensure campaigns are delivered on time, on budget and to a high standard.

Influencer & social

- Lead influencer strategy and execution, including talent selection, briefing, content alignment, amplification and measurement.
- Integrate influencer activity with earned media and broader campaigns.
- Help shape social-first ideas, platform-native content and creator-led storytelling.

Team & agency leadership

- Lead, coach and develop account teams.
- Mentor team members and support their career development.
- Contribute to current business, credentials and agency thought leadership.

What we’re looking for: First and foremost, you’ll live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud.

You’re bright, curious and not afraid to take on a new challenge. You think freely, care about great work and want to keep learning and growing with a supportive team.

Ideally, you’ll bring:

- Proven experience operating at Account Director level within PR or communications.
- A strong background in consumer communications, earned media and brand-led campaigns.
- Strong influencer experience, including talent management, briefing, content alignment and performance evaluation.




- Confidence advising senior stakeholders.
- Deep knowledge of the Australian media landscape, particularly lifestyle, entertainment, consumer and national media.
- Experience using AI tools to enhance strategy, insights, content development, media planning or workflow efficiency.
- Strong commercial and financial account management skills.
- A calm, solutions-focused approach under pressure.
- A collaborative, proactive mindset and comfort working with ambiguity.

What’s in it for you? As part of Publicis Groupe, you’ll have access to:

- Industry learning and development opportunities and a dedicated Career Manager.
- Clear career growth and progression opportunities.
- Publicis Liberté flexibility and the freedom to work your way.
- Access to Marcel, our global AI and collaboration platform.
- 15,000+ learning programs via Marcel Classes.
- Birthday Leave and Flexible Public Holidays.
- An additional 5 days of leave after 2 years of service.
- Work Your World, allowing you to work from anywhere in the world for up to 6 weeks per year.
- Parental leave benefits.
- Wellbeing support through Sonder.
- Our Wholeself program supporting physical, mindful and financial wellbeing.

Learn more about Publicis Groupe ANZ at Publicis Groupe ANZ. Don’t tick every box?

Please don’t rule yourself out. We’re focused on finding people who share our values of inclusion, collaboration, adaptability, fearlessness and integrity, not simply ticking every box.

We’re committed to creating an inclusive workplace where everyone can bring their whole self to work. If you require adjustments or additional support throughout the application process, please contact [email protected].

Be you. We like it that way.

📌 Account Director (Sydney)
🏢 Herd MSL
📍 Sydney