Company: Popup Media Marketing

Role: Hybrid Account Manager (Marketing)

Employment Type: Part-time, Hybrid (Remote/WFH with face-to-face strategy sessions)

Location: Melbourne, Victoria (Western Melbourne heavily preferred)

About Us

Popup Media Marketing operates an agile, high-yield agency model. We combine sharp local strategy with a deeply capable onshore and offshore execution team. We specialize in SEO, Google Ads, and multi-channel Social Media Marketing.

Role Description

We are looking for a sharp, results-obsessed Hybrid Account Manager who is fundamentally a Lead Generation and Paid Ads Strategist. This is a part-time, hybrid role built for a strategic thinker who can command a portfolio of 10 to 15 clients, with the potential to scale up to 20-25 clients.

While our execution team builds the campaigns and pulls the technical levers, you are the architect of the strategy. Your single primary focus is to protect client retention, architect high-converting lead-gen funnels, and scale client ROAS across various business verticals.

Key Responsibilities

Strategy and ROAS Optimization: Deconstruct client business goals to design comprehensive Lead Gen, Paid Ads (Google, Meta), and SEO strategies.

Campaign Auditing: Audit campaign performance with a critical eye, ensuring the execution team is maximizing ROAS across diverse client verticals.

Performance Analysis: Stay slightly hands-on to jump into data,



spot performance bottlenecks, and rapidly pivot strategies when needed.

Key Performance Indicators (KPIs)

Your performance will be directly benchmarked against three distinct agency metrics:

Client Churn Rate: Maintain a strict account churn rate of under 5%.

Client Satisfaction: Secure an exceptional Net Promoter Score (NPS) of 9 to 10 out of 10.

Project Performance and ROAS: Consistently hit or exceed predefined vertical performance baselines and lead acquisition targets.

Qualifications and Requirements

Experience: 2 to 3 years of direct digital marketing agency account management experience handling multiple concurrent clients.

Technical Strategy DNA: Proven, hands-on understanding of Paid Ads (Google/Meta), SEO, and B2B/B2C Lead Generation strategy.

Track Record: A proven history of maintaining a robust ROAS across multiple different industries and verticals.

Communication: Elite client-facing communication, presentation, and negotiation skills. You must be comfortable driving conversations around revenue and marketing math.

Location: Strictly Melbourne-based. You must be living locally, ideally in or near Western Melbourne, to facilitate regular face-to-face strategy sessions with the Agency Director alongside flexible remote/WFH hours.

Education: Bachelor's degree in Marketing, Business, Communications, or equivalent.

📌 Account Manager - Marketing Agency (Melbourne)
🏢 Popup Media Marketing
📍 Melbourne