Company Description The LED Group, operating under the ROBUS brand, is an international lighting company established in Ireland in 1984 and now serving over 3,000 stockists and thousands of installers across more than 40 countries. LED Group Australia, founded in 2010, has built a strong national presence through electrical wholesalers known for customer service that exceeds expectations. ROBUS products are recognized for quality, ease of installation, low maintenance, and significant energy savings, supported by 2–5 year warranties and decades of industry experience.

The company focuses on research and development in partnership with contractors and offers an experienced team available on site to support customers and partners. Prospective employees can expect a commitment to quality products, excellent service, and knowledgeable colleagues within a growing, future-oriented business.

Role Description The Area Sales Manager role at ROBUS Australia is a full-time remote position responsible for driving sales growth and strengthening relationships with electrical wholesalers, stockists, and installers within a defined territory. This role includes managing and expanding the customer base, scheduling regular client visits (virtual and in-person as required), presenting ROBUS product solutions, and negotiating pricing and terms in line with company guidelines.

The Area Sales

Manager will monitor market trends, competitor activities, and customer feedback to inform sales strategies and product positioning.



Daily tasks include preparing sales forecasts and reports, maintaining accurate CRM records, coordinating with internal teams on marketing initiatives and product training, and ensuring high standards of customer service and post-sales support. The role also involves hosting product demonstrations, supporting promotional events, and consistently representing the ROBUS brand and values in the marketplace.

Qualifications

- Solid sales and business development skills, including territory management, account management, and negotiation abilities.
- Experience in relationship building and customer service, with proven capability to support and grow distributor, wholesaler, or trade networks.
- Knowledge of the electrical or lighting industry, with the ability to understand technical product features and communicate value to contractors and installers.
- Competence in planning, reporting, and CRM usage, including maintaining accurate sales pipelines, forecasts, and customer records.
- Excellent verbal and written communication skills, presentation skills, and confidence in delivering product demonstrations and training.
- Ability to work independently in a remote environment, organize schedules effectively, and travel within the assigned area as required.
- Previous experience in an area sales, field sales, or regional account management role, ideally within B2B or wholesale channels.
- Relevant qualification in business, sales, marketing, or a related field, or equivalent practical experience.

📌 Area Sales Manager (Australia)
🏢 ROBUS Australia
📍 Australia