Better Beer Brand Manager Vacancy

Employment type

12-month fixed-term contract, with the potential to become permanent.

We're open to part-time (3–4 days per week) or full-time, depending on your experience.

Start date - ASAP.

Location

Sydney. Primarily working from home, with one office day per week.

About the Role

Better Beer is preparing for an exciting major new product launch, and we’re looking for an experienced brand marketer to help bring it to market.

Reporting to the Marketing Director, you’ll manage launch planning and delivery, coordinating internal teams, agencies and external partners to deliver a commercially effective launch.

Our preference is an experienced Brand Manager working 3–4 days per week. We’re also open to an established Assistant Brand Manager or junior Brand Manager working full-time, with greater guidance and support from the Marketing Director. We offer a competitive salary plus super and work perks, with flexibility to structure the role as part-time or full-time depending on your experience and the agreed scope of responsibilities.

The Marketing Director will set overall strategic direction, priorities and investment parameters. You’ll translate that direction into an integrated launch plan, working closely with the Marketing Manager (Trade) to align consumer activity with customer and retail plans.

Key Responsibilities

- Develop and deliver the integrated launch plan for a major new product, from pre-launch preparation through to post-launch evaluation
- Manage the launch timeline, milestones, dependencies and stakeholder approvals
- Coordinate consumer campaign development and execution across paid, owned and earned channels
- Brief and manage agency partners across creative, paid digital, PR and CRM activity relevant to the launch




- Coordinate launch sampling, trial and consumer recruitment initiatives
- Work closely with the Marketing Manager (Trade) and Sales team to align consumer activity with retailer launch plans
- Manage relationships with external launch partners, coordinating feedback, approvals and delivery
- Coordinate internal creative, content and social teams to deliver launch assets
- Manage approved launch budgets, track expenditure and flag risks or changes
- Monitor launch performance, report on results and recommend improvements

Agency and Partner Management

- Paid digital partners
- CRM consultant
- PR and creative partners supporting the launch
- External partners and stakeholders involved in the major NPD

Requirements

- FMCG brand marketing experience, ideally within the Australian market
- Part time (3–4 days per week): Suited to an experienced Brand Manager or senior marketer seeking part-time work, with demonstrated experience independently managing integrated campaigns and new product launches OR
- Full-time: Suited to an established Assistant Brand Manager ready to step up into a Brand Manager role, with experience owning campaigns or key elements of a product launch. You’ll take on greater responsibility with guidance and support from the Marketing Director.
- Beer product marketing experience is preferred; wine or spirits marketing experience is also highly regarded.




- Experience working with major Australian retailers is an advantage.
- Strong project management skills, with the ability to coordinate timelines, budgets, approvals and competing priorities
- Strong Google Slides and PowerPoint skills, with the ability to turn ideas, plans and data into clear, visually polished presentations, backed by excellent attention to detail
- Experience briefing and managing agencies and working cross-functionally with Sales, Trade Marketing and creative teams
- Robust stakeholder management and communication skills
- Experience managing marketing budgets and interpreting campaign and sales performance data
- A practical, proactive approach and the confidence to identify issues, recommend solutions and keep delivery on track

Work Perks*

There’s plenty to enjoy as part of the Better Beer crew:

- Monthly beer allowance
- Two bonus days off a year, in addition to annual leave
- $200 birthday bucks for dinner and drinks
- $300 annual fitness allowance
- Up to $30 towards Friday lunch each week
- Two free coffees each week
- $1,000 annual merch allowance

*Perks and allowances are subject to company policy, eligibility conditions and any applicable part-time arrangements.

Our Culture

We’re a small team behind a fast-growing Australian brand, where decisions happen quickly and everyone plays a part in making things happen. We keep our ears to the ground on culture and trends, and move quickly when the right opportunity comes along. Our plans give us direction, with room to change course as new ideas and opportunities emerge.

You’ll thrive here if you take initiative, stay calm when priorities shift and enjoy turning ideas into action. We have fun, work hard and take pride in what we deliver.

📌 Brand Manager (Australia)
🏢 Better Beer
📍 Australia