The Business Development Manager – Australia will play a pivotal role in growing Celestyal's brand awareness, trade engagement and commercial performance throughout the Australian market.

This is a highly field-focused position, with the successful candidate spending the majority of their time on the road visiting travel agency partners, delivering product training, developing new business opportunities and executing sales and marketing initiatives.

Working closely with key retail and wholesale partners, the role will focus on keeping Celestyal front of mind for travel agents, building strong commercial relationships, increasing product knowledge and converting awareness into bookings.

The successful candidate will be proactive, energetic and commercially minded, with a passion for the travel industry and the ability to influence, engage and inspire travel partners across Australia.

National Sales & Business Development

· Drive sales growth and increase market share across Australia through proactive business development and relationship management

· Identify, develop and secure new business opportunities (FIT and Groups) across retail travel agencies, wholesale partners, consortia, independent agencies and other relevant distribution channels

· Maintain a solid sales pipeline, identifying opportunities to increase bookings, guest numbers and revenue

· Develop account-specific business plans, sales targets and growth strategies

Field Sales & Travel Trade Engagement

· Maintain a strong, visible presence in the Australian travel trade through regular face-to-face agency visits and proactive field sales activity

· Conduct regular visits to travel agency stores across metropolitan, regional and interstate markets

· Build strong relationships with frontline travel consultants, store managers, area leaders, business owners and head office stakeholders

· Keep Celestyal front of mind among travel agents through consistent engagement,



product updates, sales conversations and follow-up activities

· Organize and deliver in-store presentations, agency roadshows, networking events and targeted sales initiatives

Product Training & Education

· Deliver engaging and informative product training sessions to travel agents, agency management teams, wholesale partners and consumers where appropriate

· Develop and implement regular training programs, webinars, presentations and educational initiatives

· Ensure trade partners have a strong understanding of Celestyal's itineraries, destinations, onboard experience, value proposition and unique selling points

· Build travel agent confidence in recommending and selling Celestyal Cruises

Trade Marketing, Promotions & Brand Awareness

· Work collaboratively with internal marketing teams and external trade partners to develop and execute integrated sales and marketing initiatives

· Increase Celestyal's brand visibility across retail agency networks, wholesale distribution channels and the wider Australian travel market

· Identify opportunities for in-store branding, promotional displays, agent communications, digital campaigns, consumer events and co-branded marketing activity

· Develop and implement tactical sales promotions, agency incentives, competitions and partner-specific campaigns to stimulate bookings

Sales Analysis, Reporting & Performance Management

· Monitor and analyse bookings, revenue, guest numbers, conversion rates and account performance

· Prepare regular sales reports, forecasts, market updates and business performance reviews

· Use data and market insights to identify growth opportunities, underperforming accounts and areas requiring additional support

· Track the effectiveness and return on investment of sales campaigns, trade marketing activities, events and incentive programs

· Provide regular updates to management on market conditions, competitive activity, sales performance and opportunities for growth

📌 Business Development Manager - Australia (Sydney)
🏢 Celestyal
📍 Sydney