About the role

- This is an opportunity to take ownership of the marketing function at Swinging Bridge while remaining closely connected to our customers and cellar door experience.

- You'll spend two days each week working in the cellar door, including one weekend day, hosting tastings, sharing our wines and delivering great customer experiences. The remainder of your week will focus on marketing, digital communications and wine club management.

- You'll be responsible for our marketing activity from end to end, including social media, email campaigns, website updates, advertising and marketing collateral. You'll also manage communications with our wine club members and help grow and retain our membership.

- It's a hands-on role with plenty of variety, creative freedom and the opportunity to make a tangible impact on a growing winery.

Key responsibilities

- Host wine tastings and deliver engaging, welcoming cellar door experiences

- Share knowledge of wines, vineyards and the Orange wine region

- Build relationships with visitors and turn great experiences into lasting customer relationships

- Contribute to the smooth day-to-day operation of the cellar door

- Manage Swinging Bridge's social media channels, including planning, creating and publishing engaging content

- Develop and deliver email marketing campaigns, including wine releases, events, promotions and customer communications

- Maintain and update website and online content

- Coordinate marketing collateral, including tasting materials, signage and promotional assets

- Monitor campaign performance and use insights to improve engagement, visitation and sales





- Develop communications that strengthen relationships with existing wine club members and support membership growth, retention and engagement

About you

- Experience in marketing, digital communications, social media or a related field

- Solid written communication skills and an eye for engaging content

- Confidence using social media platforms and digital marketing tools

- Good organisation and the ability to manage competing priorities

- Initiative, attention to detail and a willingness to take ownership of projects
- A friendly, professional approach to customer service and hospitality
- An interest in wine, food, regional tourism or the hospitality industry

- Proactive, creative and comfortable taking responsibility for work

- Keen to learn and confident working independently

- Wine and/or marketing qualifications are not essential.

About us

- Swinging Bridge is a premium, family-owned winery in Orange, NSW, with a focus on exceptional cool-climate wines, genuine hospitality and memorable cellar door experiences.

- Our cellar door is at the heart of our business. We love sharing our wines, connecting with visitors and building lasting relationships with our customers and wine club members.

Benefits

- Take responsibility for our marketing function and see the direct impact of your work

- Develop your wine knowledge through in-house training and ongoing learning with our team

- Work independently, with guidance and training to help you settle into the role

- Enjoy regular working hours, with flexibility available for the right candidate

- Work with a passionate team in one of Australia's exciting cool-climate wine regions

- Staff discounts across product and experiences

📌 Cellar Door Host/Marketing Coordinator (Orange)
🏢 Swinging Bridge
📍 Orange