Selection Criteria

Essential Qualifications and Experience

1. Qualifications in Communications, Marketing, Public Relations, Media, Journalism, Graphic Design, or a related field.
2. Demonstrated experience in communications, marketing, content creation, or social media management.
3. Excellent written and verbal communication skills.
4. Strong attention to detail and proofreading skills.
5. Experience using digital communication platforms and content management systems.
6. Ability to work collaboratively in a school or community-focused environment.
7. Strong organisational and time-management skills.

Role

Marketing and Promotion

- Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest.
- Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content.
- Assist with prospective family engagement activities, including school tours, open days, and special events.
- Capture and share stories that showcase student learning, wellbeing, achievements, and community involvement.
- Help maintain consistent branding across all marketing channels.

Digital Media and Content Creation

- Manage and update content on the school's website and all online digital platforms.
- Create engaging content for social media platforms Instagram, Street Signs and Internal Boards.
- Coordinate photography and videography for school events and activities.
- Edit photos, videos, and graphics for communication and marketing purposes.
- Monitor social media engagement and provide regular performance reports.

Community Engagement

- Foster positive relationships with students, families, alumni, staff, and community partners.
- Promote school events and celebrate school achievements through various communication channels.
- Support the coordination of community engagement initiatives and campaigns.
- Assist with parent communication and stakeholder feedback activities.

Administrative Support

- Maintain communication databases, marketing materials, and digital asset libraries.
- Assist with event planning, logistics, and promotional activities.
- Track marketing metrics and prepare reports on campaign effectiveness for the Principal
- Support budget monitoring for communication and marketing activities.
- Ensure compliance with privacy, copyright, and child safety requirements when publishing content.

Technical Skills

- Microsoft 365 suite (Word, PowerPoint, Outlook, Excel, Teams).
- Social media management platforms.
- Website content management systems.
- Graphic design and content creation tools (e.g., Canva, Adobe Creative Suite).
- Photography and basic video editing skills.
- Data analysis and reporting tools.

Personal Attributes

- Creative and proactive approach to storytelling and engagement.
- Strong interpersonal and relationship-building skills.
- Ability to manage multiple priorities and deadlines.
- Professional judgement and discretion.
- Commitment to child safety and wellbeing.
- Alignment with the school's values and culture

Responsibilities

- Assist in developing and delivering the school's communications strategy

- Create, edit, and distribute school newsletters, announcements, and community updates

- Draft articles, media releases, website content, and correspondence

- Support the Principal for internal communications for staff, students, and families

- Ensure communications reflect the school's values, branding, and strategic priorities

- Maintain a calendar of communication activities and key events

- Monitor and respond to general communication enquiries as required

- Support the planning and implementation of marketing campaigns to promote the school and increase enrolment interest

- Develop promotional materials including brochures, flyers, merchandise, advertisements, banners, and digital content

- Assist with prospective family engagement activities, including school tours, open days, and special events

Who May Apply

Individuals with the aptitude, experience and/or qualifications to fulfill the specific requirements of the position.

Diversity and Inclusion





The department is committed to diversity and inclusion and developing a workforce that is representative of the community we service. We value diversity and inclusion in all forms - culture, gender, religion, ethnicity, LGBTIQA+, disability and neurodiversity. Aboriginal and Torres Strait Islander candidates are strongly encouraged to apply for roles within the Department. The Department recognises that the provision of safe, respectful and inclusive workplaces is essential to high performance and promotes flexible work and diversity across all schools and Department workplaces. It is our policy to provide reasonable adjustments for staff with disability (see Workplace adjustment guidelines).

Additional support and advice on the recruitment process is available to Aboriginal and/or Torres Strait Islander candidates from the Koorie Outcomes Division (KOD) via [email protected]

Applicants seeking part-time employment are encouraged to apply for any teaching service position and, if they are the successful candidate, request a reduced time fraction. Such requests will be negotiated on a case-by-case basis and will be subject to the operational requirements of the school.

Child Safe Standards

Victorian government schools are child safe environments. Our schools actively promote the safety and wellbeing of all students, and all school staff are committed to protecting students from abuse or harm in the school environment, in accordance with their legal obligations including child safe standards. All schools have a Child Safety Code of Conduct consistent with the department's exemplar available at:

https://www2.education.vic.gov.au/pal/child-safe-standards/policy

DE Values

The department's employees commit to upholding the department's Values: Responsiveness, Integrity, Impartiality, Accountability, Respect, Leadership and Human Rights. The department's Values complement each school's own values and underpin the behaviours the community expects of Victorian public sector employees, including those who work in Victorian Government Schools.

Information on the department values is available at:

https://www2.education.vic.gov.au/pal/values-department-vps-school-employees/overview

Other Information

- Qualifications in Communications, Marketing, Public Relations, Media, Journalism, Graphic Design, or a related field

- Demonstrated experience in communications, marketing, content creation, or social media management

- Excellent written and verbal communication skills

- Strong attention to detail and proofreading skills

- Experience using digital communication platforms and content management systems

- Ability to work collaboratively in a school or community-focused environment

- Strong organisational and time-management skills

- Proficiency with Microsoft 365 suite (Word, PowerPoint, Outlook, Excel, Teams)

- Hold or obtain a current Working with Children Check

- Commitment to child safety and wellbeing

Conditions of Employment

- All staff employed by the Department and schools have access to a broad range of employment conditions and working arrangements.
- Appointment of successful applicants will be made subject to a satisfactory pre-employment conditions check.
- A probationary period may apply during the first year of employment and induction and support programs provided.
- Detailed information on all terms and conditions of employment is available on the Department's Human Resources website at http://www.education.vic.gov.au/hrweb/Pages/default.aspx

Location Profile

At Collingwood College, we inspire young people to be well-balanced, strong and creative individuals who make a positive difference to our community. We provide a rich and diverse curriculum. The College is committed to continuous improvement to maximise outcomes for all students.

Collingwood





College believes in providing diversity within the Victorian government schools system and our range of programs promote a sense of choice and inclusion for students.

Our point of difference is our strength, and we are proud of our history of innovation and inclusiveness.

Collingwood

College is a government P-12 school established in 1882 and is located in the inner-city suburb of Collingwood, close to Melbourne¿s CBD. In 2025 the school had an enrolment of around 634 students with this number reduced in part due to the COVID pandemic and a decline in the international student population. The school has moved from high socioeconomic disadvantage to the mid-range of the School Family Occupation Education (SFOE) Index and was 0.4405 in 2025. The school draws students from many different suburbs in and around Melbourne.

Collingwood

College remains a culturally diverse school with 25% of the student cohort having a language background other than English and 2% of our student cohort being Indigenous or Torres Strait Islander. The projected numbers of international students enrolled has increased and in 2025 Collingwood College held 91 international students coming from a range of countries, including Vietnam, Cambodia, China, Thailand, Indonesia and Korea.

Collingwood College offers innovative and progressive teaching approaches at all levels. The main campus is arranged into two sub schools, Primary and Secondary. Each sub-school is organised to create the most appropriate setting and approach for children at the different stages of their development.

The college has a defined philosophy of education and has three main streams of learning, including a P-6 inquiry based mainstream learning approach, a secondary MYP IB mainstream program based on the Victorian Curriculum and a specialist P-9 Steiner Program. The College structures the Year 10-12 program to more intentionally prepare students for the VCE/VM/VPC pathways from Year 10. The second campus to Collingwood College, The Collingwood Alternative School (CAS) enrols students from 14 years old and operates through a re-engagement approach.

The curriculum is designed to provide students with appropriate challenges and educational opportunities and build their self-esteem. The program specifically focuses on numeracy and literacy development, the learning of social and behavioural skills, work/training readiness and the provision of the VM and VET options for senior students.

In 2026, the College (excluding CAS) had a full-time equivalent (FTE) teaching staff of 4 Principal Class, 3 Leading Teachers, 3 Learning Specialist, 119 teaching staff, and an Education Support Staff (ES) FTE of 36 Collingwood College offers a range of cocurricular programs, including the Stephanie Alexander Kitchen Garden, Instrumental Music, Visual and performing arts and outdoor education.

There are integrated programs to support all students, including: extension, intervention, integration and English as an Additional Language (EAL) program. The College¿s English Language Centre (ELC) re-opened again in 2022. The College¿s Main Campus features exemplary learning, athletic, and arts facilities. It is home to a well-equipped theatre, a dance studio, modernised science and technology sections, and a premier sports centre with three gymnasiums. The college's grounds are thoughtfully designed with various play and relaxation areas, complete with shaded seating, manicured gardens, and designated outdoor learning spaces.

Collingwood

College is committed to the philosophy that all students are capable of learning and achieving excellence.

Collingwood

College takes great pride in its strong ties and collaborative relationships with the surrounding local community

About the role - 3 days a week. Flexible work hours/location

Role starts January 28 2027

The Communications and Marketing Assistant supports the promotion and communication of the school's vision, achievements, programs, and community engagement initiatives. Working closely with school leadership, staff, students, and families, this role helps create compelling content, manages communication channels, supports enrolment marketing activities, and enhances the school's reputation within the community. The position plays an important role in ensuring consistent, skilled, and engaging communication across digital, print, and social media platforms.

📌 Communications & Marketing (Melbourne)
🏢 Government schools
📍 Melbourne