You didn’t sign up for boring.

Pet insurance has been doing things the same way for too long. We reckon it could be a whole lot better.

We’re building a different kind of pet insurance. From scratch. Properly. One that turns cover into care and puts pet owners first.

We’re taking pet insurance from grudge to excellent. And we need someone who can turn that ambition into better customer experiences and real commercial results.

As CRM & Lifecycle Marketing Lead, you’ll build our CRM capability from the ground up. You’ll own HubSpot, create automated customer journeys and use data, personalisation and experimentation to turn prospects into customers — and customers into loyal advocates.

It’s hands-on, with real ownership. You’ll shape the strategy and do the building from day one.

What you’ll be doing

- Own HubSpot: Configure the platform, build workflows, manage data and integrations, and establish reporting.
- Build better journeys: Automate lead nurture, quote follow-up, onboarding, engagement, renewal and retention.
- Make every message matter: Write engaging email and landing page copy, using segmentation and personalisation to reach customers at the right time.
- Turn insight into action: Analyse conversion performance, identify drop-offs and run A/B tests to improve results.
- Keep making it better:



Use data and customer feedback to optimise engagement and lifetime value, working across Marketing, Product, Technology and Customer Success.

You won’t just set things up and leave them running. You’ll test, learn and challenge assumptions. Try it. Break it. Fix it. Move on.

What you’ll bring

- 8 years’ marketing experience, including substantial B2C CRM and lifecycle ownership.
- 3 years’ hands-on HubSpot experience across configuration, workflows, data and automation.
- Experience managing lifecycle programs from strategy through to implementation and optimisation.
- Strong analytical skills and an understanding of segmentation, retention and conversion.
- Confident copywriting, curiosity and a get-stuck-in approach.

Digital-first, subscription, financial services or regulated experience is advantageous.

Why join us?

- Build from scratch: Shape CRM foundations without legacy ways holding you back.
- Own your impact: Improve customer experiences and drive commercial growth.
- Strategy meets execution: Turn ideas into action. Build the workflows, write the copy and keep optimising performance.
- Challenge the usual: Help build an insurance business people swear by, not at.

Ready to build something better? Hit Apply or send your CV to Jonny Robson at [email protected].

📌 CRM & Lifecycle Marketing Lead (Sydney)
🏢 Augment Talent
📍 Sydney