General Manager – Marketing

12-Month Fixed-Term Contract | Maternity Leave Cover

Lead the brand. Drive commercial impact. Shape exceptional experiences.

Showtime Event Group is seeking an accomplished, commercially minded marketing leader to join our Senior Leadership Team as General Manager - Marketing on a 12-month maternity leave contract.

With a portfolio spanning some of Melbourne's most iconic event venues and hospitality experiences, this is an opportunity to lead a diverse marketing function, strengthen our market presence and deliver campaigns that make a measurable contribution to business growth.

We're looking for someone who combines strategic thinking with a hands-on approach, thrives in a fast-paced environment, and knows how to turn creative ideas into meaningful commercial outcomes.

About Showtime Event Group

At Showtime Event Group, we're passionate about creating extraordinary events and memorable experiences.

We deliver exceptional events and hospitality experiences across some of Melbourne's most iconic and unique venues. From historic landmarks and waterfront spaces to large-scale corporate events and celebrations, our diverse portfolio provides an exciting environment where creativity, innovation and exceptional service come together.

Our venues include:

- Abbotsford Convent
- Aerial
- Cargo Hall
- Melbourne Town Hall
- Polly Woodside
- Rippon Lea Estate
- SEA LIFE Melbourne Aquarium
- Showtime Events Centre
- Western Grounds

About the Role

Reporting to the Chief Commercial Officer (CCO) and working closely with our Executive Leadership Team, you'll lead Showtime's marketing function, ensuring our marketing activity supports business priorities, strengthens our brands and delivers measurable commercial outcomes.

You'll lead a small, talented team, including our Digital Performance Manager and Social Media & Content Manager, while overseeing external agencies and creative partners.

This is a broad, hands-on leadership role spanning marketing planning, brand management, digital performance, content, communications, public relations, and sales enablement.

You'll play an important role in translating business objectives into effective marketing initiatives, collaborating across departments, and ensuring campaigns and projects are delivered to a high standard.

Key Responsibilities

Marketing Leadership & Strategy

- Lead, mentor and develop the marketing team, fostering collaboration, accountability and high performance.




- Develop and deliver marketing plans and campaigns aligned with Showtime's commercial objectives and business priorities.
- Manage the integrated marketing calendar across our venues, services and event categories.
- Contribute marketing expertise, insights and recommendations to senior leadership discussions and business planning.

Brand, Content & Communications

- Oversee Showtime's brand positioning, creative direction and consistency across all marketing channels.
- Strengthen the positioning and visibility of our venue portfolio across corporate, wedding and event markets.
- Guide content strategy, storytelling and creative production across digital and traditional channels.
- Lead public relations and communications initiatives, working closely with external agencies to identify and maximise opportunities.

Digital Marketing & Commercial Performance

- Oversee digital marketing performance, including website, social media, email marketing and campaign activity.
- Work closely with the Digital Performance Manager to monitor campaign effectiveness, lead generation, conversion and return on investment.
- Use data and customer insights to identify opportunities to improve marketing performance and the customer journey.
- Partner with Sales and Business Development to support enquiry generation, pipeline growth and revenue objectives.

Collaboration & Business Support

- Oversee the development of marketing collateral, pitch presentations, case studies and sales enablement materials.
- Support partnerships, major business opportunities and tender submissions.
- Build solid relationships with internal teams, venue partners and external stakeholders.
- Manage marketing budgets, external agencies and creative suppliers, ensuring resources are used effectively and deliver value.

About You

You're an experienced marketing leader who brings together commercial acumen, creative thinking and strong execution skills.

You understand how to build and protect a brand while ensuring marketing activity delivers meaningful business outcomes.



You're equally comfortable contributing at a senior leadership level, guiding your team and getting involved in the detail when required.

Ideally, you'll bring:

- Demonstrated experience in a senior marketing leadership role, with responsibility for a broad marketing function.
- Proven ability to lead, mentor and develop a team.
- Strong expertise across brand management, integrated campaigns, digital marketing, content and communications.
- A commercial mindset, with experience linking marketing activity to lead generation, conversion and business performance.
- Excellent project management skills and the ability to balance competing priorities in a fast-paced workplace.
- Strong communication, collaboration and stakeholder management skills.
- Experience managing marketing budgets, external agencies and suppliers.
- Confidence interpreting marketing data, evaluating campaign performance and identifying opportunities for improvement.
- A proactive, adaptable and solutions-focused approach, with a willingness to be hands-on.
- The ability to quickly understand a business, build relationships and deliver results.

Experience in events, hospitality, tourism, entertainment or a related industry would be advantageous, but we're equally interested in candidates who bring relevant experience from other sectors.

Why Join Us?

At Showtime Event Group, we're committed to creating a supportive, collaborative and rewarding work environment where our people can thrive.

In addition to a competitive salary, we offer:

- Opportunities for professional development.
- A vibrant, collaborative team culture with regular social events.
- Discounted on-site parking.
- Access to our Employee Assistance Program (EAP).
- The opportunity to work across a diverse portfolio of Melbourne's most iconic venues and event experiences.

You'll join a passionate and experienced team, working in a dynamic industry where no two days are quite the same.

This is an opportunity to bring your expertise, contribute fresh ideas and make a meaningful impact during a 12-month appointment.

Ready to Join Showtime?

If you're an experienced marketing leader who enjoys combining strategic thinking with hands-on delivery, we'd love to hear from you.

Apply now with your CV and a brief introduction outlining your relevant experience and interest in the role.

This is a 12-month fixed-term position providing maternity leave cover.

📌 General Manager - Marketing (12 month maternity leave cover) (Melbourne)
🏢 Showtime Event Group
📍 Melbourne