About the role

General Manager - Marketing (12 month maternity leave cover)

Lead and execute Showtime Event Group's (SEG) marketing, brand, communications and sales enablement strategy across all venues and business units. The role is accountable for ensuring marketing activity contributes directly to enquiry generation, conversion, revenue growth and achievement of annual business targets. Working closely with Sales, Business Development, Partnerships, Research & Insights, Planning and Operations, the General Manager - Marketing will develop and execute marketing plans that drive measurable commercial outcomes while strengthening SEG's position as a leading hospitality and events group.

As a member of SEG's Senior Leadership Team, this role is responsible for representing the marketing function in strategic planning, business decision-making and growth initiatives across the organisation.

Key responsibilities

- Lead and develop SEG's marketing function, ensuring the team remains aligned to business priorities, commercial outcomes and delivery expectations
- Lead the development and execution of SEG's annual marketing strategy, campaign calendar and quarterly marketing plans aligned to commercial objectives
- Manage SEG's integrated campaign calendar across all venues and event categories, aligning campaigns to sales priorities, seasonal demand and growth opportunities
- Work closely with Sales, Business Development and the CCO to ensure marketing activity is contributing to SEG's financial targets and broader commercial objectives
- Lead and evolve the overall marketing and brand positioning of SEG and its venue portfolio
- Lead the development and ongoing evolution of SEG's client-facing collateral ecosystem and sales enablement tools
- Oversee digital marketing strategy and campaign performance, monitoring lead generation,



conversion and customer journey performance
- Lead SEG's PR and communications strategy in partnership with the appointed PR agency
- Oversee SEG's key marketing and communication channels and ensure a consistent, premium client experience across all touchpoints
- Manage SEG's marketing budget and all external agencies, suppliers and creative partners

About you

- Leading, mentoring and developing direct reports
- Setting clear objectives, KPI's, priorities and performance expectations
- Creating accountability and ownership across the marketing function
- Driving collaboration between Marketing, Sales, Business Development and Operations
- Building a high-performance, commercially focused and execution-driven culture
- Understanding and supporting achievement of annual revenue targets
- Monitoring marketing contribution to enquiries, conversions and sales pipeline growth
- Using data and insights to inform marketing decisions and investment priorities
- Ensuring marketing decisions are informed by data, insights and measurable outcomes

About Showtime Event Group Showtime Event Group (SEG) is a leading Melbourne hospitality and events group specialising in venue management, catering and event delivery across a diverse portfolio of iconic and distinctive spaces. Combining deep expertise across hospitality, events, food and beverage and venue operations, SEG works with clients and venue partners to deliver considered, high-quality experiences across corporate events, weddings, major event hospitality, conferences, exhibitions, private celebrations and cultural experiences. With a robust focus on quality, innovation and commercial performance, SEG brings together the people, expertise and operational capability to maximise the potential of every venue and deliver events that are distinctive, seamless and memorable.

📌 General Manager - Marketing (12 month maternity leave cover) (Melbourne)
🏢 Showtime Event Group
📍 Melbourne