General Manager Sales and Marketing

Melbourne | 12-Month Contract

Are you a commercially driven marketing leader who knows how to turn strategy into measurable business outcomes?

We are seeking an experienced General Manager Marketing to lead a multi-channel marketing function for a high-profile, customer-focused organisation operating within the hospitality, events and experience sector.

Reporting to the Chief Commercial Officer and forming part of the Senior Leadership Team, this role will be responsible for driving marketing strategy, brand positioning, enquiry generation, conversion performance and revenue growth across multiple business units.

This is a rare opportunity to step into a highly visible leadership role where you can influence commercial performance, shape brand strategy and lead a talented marketing team.

About the Role

Leading a small but high-performing team, you will be responsible for aligning marketing activity with commercial objectives and ensuring all initiatives deliver measurable results.

Key responsibilities include

- Developing and executing annual and quarterly marketing strategies

- Driving lead generation, conversion and customer acquisition initiatives

- Leading brand positioning, creative direction and content strategy

- Overseeing digital marketing, paid media, SEO and website performance

- Partnering closely with Sales and Business Development to support revenue growth

- Managing marketing budgets, performance metrics and ROI

- Leading and developing a team of marketing professionals

- Collaborating with executive stakeholders to support strategic business objectives

- Managing agencies, suppliers and creative partners

About You





You are a commercially focused marketing leader who combines strategic capability with a hands-on approach.

To be successful, you will bring:

- Proven experience in a senior marketing leadership position

- Strong commercial acumen and business awareness

- Experience managing marketing budgets and performance reporting
- A track record of driving customer acquisition, lead generation and revenue outcomes

- Experience across both B2B and B2C marketing environments

- Strong leadership and stakeholder management skills
- The ability to work effectively within a fast-paced, high-growth environment

Experience within hospitality, events, retail, e-commerce or other customer-led industries will be highly regarded.

Why Consider This Chance?

- Strategic leadership position with significant influence

- Member of the Senior Leadership Team

- Broad scope across brand, digital, communications and commercial marketing

- High-performing and collaborative culture

- Chance to make a measurable impact on business growth

- 12-month contract with immediate visibility and responsibility

If you are a commercially minded marketing leader looking for your next challenge, we would welcome a confidential discussion.

Apply now to explore the opportunities available and take the next step in your culinary career.

Simply click Apply or forward your resume to:

Tony Hobbs | Talent and Recruitment Specialist e: [email protected] please note: If you have not heard from us within seven (7) working days of submitting your resume, your application will be kept on file and we will contact you if a suitable position becomes available.

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📌 General Manager Sales and Marketing (Melbourne)
🏢 Pinnacle People
📍 Melbourne