Head of eCommerce & Digital Marketing | Global Portfolio

Lead the digital future of three internationally recognised fashion brands

Our client is a market-leading business behind a portfolio of three internationally recognised brands, spanning heritage, contemporary fashion and modern design. With robust brand equity, loyal customers and a lean, ambitious team, they’re ready for a senior digital leader to take full ownership of online growth.

This is a rare chance to own the entire digital P&L; across three brands and 12 online channels , from brand Shopify stores to major third-party marketplaces, with a direct line to the Director and a genuine seat at the leadership table.

The Opportunity

Reporting to the Director, you’ll lead eCommerce and digital marketing strategy end to end: trading, merchandising, acquisition and retention, customer experience, operations, technology and analytics. Your insights will shape decisions across Buying, Planning, Marketing and Finance. It’s a strategic role with plenty of hands-on work, built for someone who enjoys setting the vision and getting into the detail.

What you’ll do

- Own commercial performance across all owned sites and marketplaces, driving sales, conversion, margin and engagement
- Lead online trading, merchandising, ranging, launches, pricing, promotions and markdown strategy
- Set and run the digital marketing strategy across paid media, CRM and retention, partnering closely with the Head of Marketing




- Oversee online operations from order to delivery, working with Warehouse, Customer Service and 3PL partners
- Own the eCommerce tech ecosystem, leading platform changes, integrations and vendor management alongside IT
- Deliver performance reporting and turn customer data into commercial recommendations for the leadership team
- Lead, coach and grow a high-performing eCommerce & Digital team in a lean environment

What you’ll bring

- Senior eCommerce leadership experience in fashion, accessories or multi-brand retail
- Proven ownership of an online P&L; across D2C and marketplace channels
- Strong Shopify knowledge and a solid grasp of how ERP, OMS and inventory systems connect
- Hands-on digital marketing expertise across performance media and CRM
- Sharp commercial and analytical skills, with confidence presenting to senior stakeholders
- Experience leading tech projects from scoping through UAT to launch
- A people leader who builds capability, accountability and a commercially focused culture

Why apply

- Full ownership across a portfolio of loved, globally recognised brands
- Direct influence on business strategy at leadership level
- Scope to modernise, automate and scale the digital business
- A collaborative team where your impact is visible from day one

If you’re a commercially minded digital leader ready to grow a multi-brand footwear business, apply now or reach out to Sally Tredinnick at [email protected] for a confidential conversation.

📌 Head of eCommerce & Digital Marketing (Melbourne)
🏢 Who in the Zoo Recruitment
📍 Melbourne