Head of eCommerce | LARK Distilling

Sydney | Hybrid | Premium Australian Brand | International Growth

Own the DTC strategy. Create exceptional customer experiences. Help take an iconic Australian whisky brand to the world.

Altair Recruitment is partnering with LARK Distilling, one of Australia's pioneering premium whisky brands, to appoint an entrepreneurial and commercially driven Head of eCommerce.

With a rich Tasmanian heritage and ambitious growth plans under CEO Stuart Gregor, co-founder of Four Pillars Gin, LARK is entering an exciting new chapter.

This is an opportunity to take ownership of an established, multimillion-dollar eCommerce channel and shape its next phase of growth, from exclusive whisky releases and premium VIP experiences to customer loyalty, digital innovation and international expansion.

The Opportunity

Reporting directly to the CEO, you'll combine commercial leadership, creativity and hands-on execution to drive LARK's global DTC business forward.

What you'll own:

- Lead global eCommerce strategy, revenue, profitability, budgets, forecasting and trading performance.
- Own the Shopify Plus experience, including website merchandising, landing pages, product launches and conversion optimisation.
- Get hands-on with website design and campaign execution, creating and updating pages, working with imagery and digital assets, and bringing campaigns to life.
- Lead and evolve LARK Club, the brand's tiered loyalty program, driving customer engagement, retention and lifetime value.
- Elevate the premium customer experience, developing exclusive releases, personalised VIP journeys, collector experiences and memorable brand activations.
- Oversee CRM, paid media, SEO, analytics, digital technology and external agency partnerships.
- Drive international eCommerce opportunities across Australia, China,



the UK and Europe, including potential marketplace expansion.
- Oversee eCommerce operations, customer service, fulfilment and digital integrations.
- Partner across Marketing, Finance, Production, Commercial and Hospitality, providing commercial insights to senior leadership while leading a small team.

About You

You're a commercially sharp eCommerce leader who loves both the big picture and the finer details.

You could be an established Head of eCommerce or an ambitious Senior eCommerce Manager ready to take the next step.

You'll bring:

- A proven track record of growing eCommerce revenue, improving profitability and owning commercial performance.
- Strong hands-on experience with Shopify Plus or a similar eCommerce platform.
- A great design eye and practical creative skills, with confidence building landing pages, preparing digital assets and executing website campaigns using tools such as Figma, Photoshop or similar.
- Strong expertise in CRM, loyalty, retention and lifecycle marketing, with an appreciation for high-value customers and premium experiences.
- Experience across paid media, SEO, conversion optimisation, analytics and digital performance.
- An understanding of eCommerce operations, customer experience and cross-functional commercial relationships.
- An appreciation for premium brands, compelling storytelling and considered purchasing journeys.
- An entrepreneurial mindset,



natural curiosity and the confidence to turn ideas into action.
- A collaborative, adaptable approach and a genuine willingness to roll up your sleeves.
- This isn't a role where you'll simply oversee strategy and delegate execution. You'll have the autonomy to shape the direction while staying close to the technology, creative work, customer experience and commercial results.

Experience in premium lifestyle, beauty, luxury, wine or spirits would be highly relevant. International eCommerce exposure is advantageous, while alcohol industry experience is not essential but highly regarded.

Why LARK?

- Direct CEO exposure with genuine autonomy, commercial ownership and executive-level influence.
- International growth, helping expand an Australian premium brand into current markets.
- A unique loyalty and VIP opportunity, shaping LARK Club and creating exceptional experiences for whisky enthusiasts and collectors.
- Creative freedom to develop exclusive releases, personalised customer journeys and memorable brand activations.
- An established DTC foundation with significant potential to scale.
- An entrepreneurial culture where curiosity, collaboration, integrity and initiative are valued.
- Hybrid flexibility, based in Sydney with three days in the office.
- Competitive remuneration, with potential short- and long-term incentives.
- Beyond the desk: Opportunities for distillery visits, whisky experiences and connecting with the people behind the brand as part of the role.

Interested?

If you're passionate about premium brands, commercially driven and love getting hands-on to create exceptional digital and customer experiences, we'd love to hear from you.

For a confidential conversation, contact Yuliya Whiston at [email protected]



📌 Head of Ecommerce (Sydney)
🏢 Altair Recruitment
📍 Sydney