This six-month contract position for a Marketing and Communications Officer Level 4.1 will ensure the provision of best practice including the coordination of roles and the successful delivery of Councils programs. The Marketing and Communications Officer will also be responsible for:

Job Specification

- Coordinate and ensure the consistent application of Council’s corporate identity and brand standards in accordance with endorsed style guides.
- Demonstrate knowledge of and proficiency in website content creation and website maintenance, particularly Council’s Squiz platform.
- Demonstrate knowledge and proficiency in the use of website analytics, accessibility, monitoring and archiving platforms, including Google Analytics, UserWay, Siteimprove, PageFreezer and similar systems.
- Demonstrate proficiency in using Canva to create engaging digital and print content, including social media assets, digital display graphics, video content and promotional materials, as well as managing and scheduling content using Canva's publishing tools.
- Demonstrate knowledge of and experience in administering and optimising Microsoft 365 collaboration platforms, including Microsoft Teams, Microsoft Forms, SharePoint Online, Planner, Power Automate and related applications to support the requirements of the Communications Team.
- Experience using Adobe Creative Cloud applications, including Photoshop, InDesign and Illustrator, or a demonstrated capacity to learn and apply these tools in the development of engaging communication and marketing materials.
- Plan, capture and manage high-quality photographic content to support Council communications, ensuring compliance with approved consent processes and organisational guidelines.
- Capture high-quality video content for use across Council’s communication and engagement channels,



including social media, digital platforms and marketing initiatives, in accordance with approved consent processes and relevant legislative requirements.
- Be proficient in writing content for social media and other communication channels that present Council information accurately and in an engaging manner while following the team’s established approval processes.
- Ensure digital content remains accurate, current, accessible and compliant with relevant legislation, standards, policies and guidelines.
- Monitor Council’s social media channels during designated business hours and prepare and publish responses to public enquiries, comments and messages in accordance with established approval processes, ensuring professional communication and a high standard of customer service.
- Demonstrate awareness of accessibility requirements and best practices, with knowledge of software and platforms that assist in the development of accessible content across digital communication channels.
- Support the delivery of community engagement activities in accordance with Council’s Community Engagement Policy, including the administration and maintenance of Council’s Social Point consultation platform, My Say Alexandrina, and the promotion of engagement opportunities through Council’s website and social media channels.
- Provide communications support for Council events, programs and initiatives,



including promotion, content development, photography and stakeholder communication, some of which may involve after-hours work.
- Assist in the development, implementation and evaluation of communication, marketing and engagement plans that support Council's strategic objectives.
- Support the delivery of emergency and crisis communications in accordance with Council policies, procedures and legislative requirements.
- Provide communication advice and support to Council staff to ensure effective and consistent messaging across communication channels.
- Introduce creative and innovative internal communications programs, activities and solutions that engage and motivate staff across all areas of Council.
- Identify staff internal communications issues that have the potential to impact Council’s reputation and bring these issues to the attention of the Communications Team.
- Coordinate the delivery of communication campaigns across digital, print and social media platforms, ensuring timely and effective promotion of Council initiatives, programs and services.
- Identify opportunities and issues requiring media, community or stakeholder communication and escalate recommendations to the Communications Team for consideration.
- Contribute to the corporate Records Management system by complying with Council’s record management policy and procedures.
- Adhere to Council’s commitment to customer experience by fostering a culture that reflects the principles of trusted, personalised and easy service.
- Maintain high ethical standards and confidentiality when dealing with Council information, customers, contractors, stakeholders and colleagues.
- Other duties within the classification level as directed.

📌 Marketing and Communications Officer (Goolwa)
🏢 Alexandrina Council
📍 Goolwa