Job title: Marketing & eCommerce Manager

Company: Frock Me Out

Location: Frock Me Out HQ, King William Rd Unley, Adelaide SA

Work type: Full time

Salary: $100 – 120K plus super

Bring together brand, product and customer experience for an independent Australian fashion label entering an exciting new stage across eCommerce, retail and community.

About Frock Me Out

Frock Me Out is an independent Australian womenswear brand with a distinctive point of view, product designed by its in-house team and a loyal customer community.

Based in Adelaide, the brand brings together fashion, creativity, individuality and a genuine commitment to helping women feel confident and comfortable in what they wear.

The business is entering an important new stage across eCommerce and retail, including a larger retail space, new headquarters and a dedicated content area.

We are now looking for an experienced Marketing & eCommerce Manager to bring together the brand, product and customer experience and help shape the next stage of growth.

About the role

Reporting directly to the Founder, you will work closely with the in-house design, product, retail and operations team to translate business and product priorities into a clear marketing and eCommerce plan.

This is a strategic and hands-on role for someone who enjoys combining commercial thinking with creative execution. You will be as comfortable shaping the seasonal plan and reviewing trading performance as you are developing a campaign idea, strengthening a creative brief or helping bring a product story to life.

You will set direction and make commercially informed decisions while remaining actively involved in brand communications, content, campaigns and delivery.

Where specialist support is required, you will know how to brief and lead agencies, freelancers and internal contributors while retaining accountability for the outcome.

What you will be responsible for

Commercial, eCommerce and customer growth

- Develop and manage the annual and seasonal marketing plan, aligned with product flow, sales targets, inventory and key trading periods.
- Lead the eCommerce trading plan and customer-experience roadmap across conversion, average order value, product discovery and retention.
- Manage Shopify trading activity, website content and improvements to the online customer journey.
- Lead CRM, email and SMS strategy through Klaviyo, including segmentation,



lifecycle journeys and win-back activity, and assess the opportunity for a future customer-loyalty program.
- Lead paid-media strategy and performance. Depending on the agreed operating model, this may involve hands-on campaign management or briefing and managing an external agency.
- Use customer, sales and digital-performance data to guide decisions, identify opportunities and improve commercial outcomes.

Brand, campaigns and creative direction

Translate the Brand Strategy and commercial priorities into seasonal campaign concepts, messaging and creative briefs.

Partner with the Founder and in-house design team on creative direction and photoshoots, ensuring the resulting assets support product launches, customer storytelling and channel requirements.

Lead brand communications, social-media and content strategy, maintaining a clear and distinctive tone of voice across customer-facing copy.

Develop Frock Me Out’s creator and brand-partnership strategy across influencers, ambassadors, cultural partners, stylists and community creators.

Develop community, event and customer-engagement activity that strengthens connection and advocacy and reflects Frock Me Out’s commitment to helping women feel confident and comfortable in what they wear.

Brief and manage approved agencies, freelancers and internal contributors while collaborating closely with the product, design, retail and operations teams.

About you

You are a commercially savvy and creatively minded marketer who can move confidently between strategy and execution.

You can see the bigger picture, translate it into a practical plan and maintain momentum through to delivery. You bring energy, initiative and optimism to your work, communicate clearly and take genuine ownership of outcomes.

You will ideally bring

- Five or more years’ experience across marketing and eCommerce, ideally within fashion, lifestyle, beauty or another product-led consumer business.
- A track record of translating marketing plans into stronger online trading, customer growth and brand outcomes.




- Strong commercial judgement and confidence working with sales, inventory, customer and marketing-performance data.
- Hands-on capability across Shopify, Klaviyo, Google Analytics and relevant advertising and reporting platforms.
- Experience leading paid digital advertising, including campaign planning, audience targeting, budget oversight and performance analysis, either directly or through an external agency.
- Strong writing and editing skills, with experience developing marketing communications and content strategies across email, SMS, web and social.
- Experience shaping campaigns that deliver commercial outcomes while protecting and strengthening a distinctive brand identity.
- Confidence briefing and managing agencies, freelancers and junior contributors, with clear expectations and constructive feedback.
- A proactive and accountable working style, with the judgement to manage changing priorities, raise issues early and follow through on commitments.
- A team-oriented approach and the confidence to work closely with a Founder, in-house design team and broader cross-functional team.
- A genuine interest in fashion, arts, culture and the role brands can play in building confidence, connection and community.

Why join Frock Me Out

- Take genuine ownership of marketing and eCommerce within an established independent Australian fashion brand.
- Work closely with a passionate Founder who loves fashion, arts and culture.
- Collaborate with an in-house design and product team, connecting product development with campaigns, storytelling and the customer experience.
- Help shape an exciting new stage across eCommerce, a larger retail store, content and community.
- Work with a distinctive brand that has an established and highly engaged customer following.
- Bring your commercial and creative thinking to a business where ideas can be discussed directly and brought to life.
- Help strengthen the structure, systems and future team supporting the marketing function.
- Generous clothing allowance included.

How to apply

Please submit your CV and a short cover letter to [email protected] telling us about your relevant experience, why this opportunity appeals to you and what you believe you could bring to Frock Me Out.

Where possible, please also include examples of relevant campaigns, content, communications or eCommerce work.

📌 Marketing & eCommerce Manager (Adelaide)
🏢 Frock Me Out
📍 Adelaide