JOB TITLE: Marketing Executive

BUSINESS: Share Bus (primary) with some work for Home on the Road

JOB TYPE: Part-time, 18-22 hours per week. Flexible days/hours tbd, happy to work around family and life commitments, one-off appointments etc.

LOCATION: Welshpool Office, option for 1 day/week from home after 3 months

SALARY: $41-46/hr + super depending on experience. Permanent Part-time.

About us

We run two businesses: Share Bus, which runs shared rental road trips for backpackers; and Home on the Road, a campervan rental brand.

Share Bus is Australia's only ‘shared rental’. Since 2018 we've given groups of up to 12 solo travellers a Toyota Hiace minibus and a fully equipped camping trailer to explore Australia, on self-guided routes. It's not a tour: travellers share the cost, the driving, and setting up camp, while making new mates, and choosing what they do each day.

We provide ‘recommended’ itineraries and support from the office so it’s not too chaotic. Most customers are young international travellers on a working holiday. Most trips depart from Perth, with some departing interstate

Home on the Road is our campervan rental business, also based in Perth. Most of its bookings come through agents, so its marketing is smaller and project-based.

We're a small, innovative hands-on team based in Welshpool.

About the role

You'll be our only marketer, owning marketing execution across Share Bus and Home on the Road. We have a strong sense of what we have to offer, and a good understanding of our target market. We'll give you the operational priorities such as which trips need filling, as well as our selling points, the seasons ahead, events and natural highlights along our routes (like whale shark and wildflower season), and angles we'd like to try. You'll test those alongside your own ideas, decide what runs, and report back on what works. You'll work across paid advertising, organic content, email, analytics and campaign development. We want someone who understands performance marketing, can also create good content, and talks naturally to a young international travel audience.

We want someone who suggests ideas, uses data to back them, and tells us when something isn't working.

Most of the role is digital, but not all of it. Some weeks you'll be organising posters, banners or vehicle stickers. SEO is handled externally.

What you'll be doing





Paid advertising

- Manage and optimise Meta Ads for Share Bus and Google Ads for Home on the Road
- Potentially recommend and develop other paid channels/advertising
- Monitor campaign performance, conversion data and cost per acquisition
- Monitor and report monthly on campaign performance, conversion data and cost per acquisition across channels
- Develop and test new audiences, messaging, creative and campaigns as trip occupancy and seasons change
- Manage ad spend within an agreed monthly budget

Organic content

- Own Share Bus organic social including stories, posts and reels on Meta Platforms
- Cross-post short form video to Tiktok
- Create reels, carousels and other straightforward content using tools like Canva and CapCut
- Collect, manage and use content from travellers and departures.
- Find ways to encourage and grow user generated content
- Plan a monthly content calendar aligned with trip dates, capacity, seasons and events

Email and website

- Review our lead nurture email sequence
- Develop new campaigns, automated sequences and promotions
- Develop landing pages and lead magnets as required

Physical campaigns

- Support our efforts to promote the business through agencies and businesses by developing, monitoring and improving flyers, posters and other resources
- Help create assets for promotional events such as lead forms, merchandise and displays

Projects and campaigns

- Take ownership of monthly one-off campaigns such as creating video content, organising photo shoots or creating a lead magnet
- Deliver Home on the Road projects as needed such as photo shoots, vehicle stickers or posters.
- Manage your own project list and deadlines
- Coordinate external contractors as needed

Helping the team Our workload changes a lot through the travel season. So, now and then we need everyone to help out in moments where the business needs them. For example, that could be dropping a vehicle to the mechanic, helping a customer, or picking something up.





First 90 days

1. Take over Meta ads, Google Ads and organic social, including stories
2. Set up the monthly content calendar and reporting template
3. Revise the current lead nurture email sequence
4. Finish the lead magnet quiz
5. Complete video tutorial content already filmed
6. Recommend a plan for other paid ad platforms

About you

Essential

- 2+ years in marketing, ideally in a role where you owned most of, or all the marketing for a small business or brand.
- Hands-on experience managing Meta Ads
- You understand digital marketing metrics and can use them to inform decisions
- Comfortable producing short-form video and visual content yourself
- You write clearly and naturally
- Able to work independently and prioritise your workload, following projects through to completion
- Happy to move between analytical, creative and practical work
- Based in Perth, with a valid driver's licence

Desirable

- Experience in tourism, travel, hospitality, events, e-commerce or another consumer-facing business
- Google Ads, GA4 and conversion tracking
- Email marketing or CRM automation
- Zoho CRM / Zoho One experience
- Canva and CapCut
- Adobe Illustrator
- Experience using AI tools
- You've backpacked or travelled independently

How success is measured

- Tracking registrations received per month
- Tracking qualified leads received through marketing each month
- Tracking occupancy on trips each month
- Consistent delivery and improvement of organic content
- Clear monthly reporting including learnings and recommendations
- Projects delivered on time

Hours and location

18 to 22 hours per week, with flexibility in how those hours are structured. You'll work partly from our Welshpool office. After 3 months a work from home day can be offered

What we offer

- $41 to $46 per hour plus super, depending on experience
- Ownership of marketing, working closely with the co-founder and having room to test your own ideas.
- Flexible hours and some work from home
- A friendly, hands-on team in a fun travel business
- Variety: ads, content, design, video, events and print

How to apply

Send your CV and a short cover letter addressing why you think you could be a good match for the job to [email protected] Links to campaigns, social content or other marketing work are welcome.

📌 Marketing Executive (Welshpool)
🏢 myOZexp
📍 Welshpool