Client Profile

Our client is a leading luxury lifestyle hospitality operator with a distinctive portfolio of premium guest experiences. Renowned for its design-led approach, vibrant food and beverage offerings and innovative lifestyle programming, the business combines international brand standards with a strong connection to its local market. With an emphasis on creativity, guest engagement and commercial performance, this is an opportunity to join an ambitious hospitality environment where marketing plays a central role in driving the business forward.

An exciting opportunity exists for an experienced Marketing Manager to lead the integrated marketing function for a premium luxury lifestyle hotel on the Gold Coast.

Reporting to senior leadership, this role is responsible for developing and executing marketing strategies across accommodation, food and beverage, spa, events and lifestyle experiences. Combining strategic thinking with hands-on delivery, the successful candidate will drive brand positioning, digital performance, guest engagement and revenue-generating initiatives.

Key responsibilities include

- Develop and execute integrated marketing strategies across brand, digital, social media, PR, content and partnerships, ensuring alignment with commercial objectives.

- Lead creative content production, influencer collaborations, media relationships and creative activations that elevate brand awareness and guest engagement.

- Manage digital marketing channels, including SEO, paid media, website optimisation, EDM and CRM,



with a focus on measurable performance and direct booking conversion.

- Partner with revenue, sales, food and beverage, spa and events teams to deliver targeted campaigns, seasonal promotions and commercially successful experiences.

- Lead and develop the internal marketing team, manage external agencies and oversee marketing budgets, reporting and campaign performance.

Candidate Profile

We are seeking a commercially minded, creative and highly capable marketing skilled who thrives in a fast-paced luxury hospitality environment.

The ideal candidate will bring a combination of strategic marketing expertise, strong creative instincts and the ability to execute campaigns independently. This individual will be equally comfortable developing a marketing strategy, directing creative production, analysing campaign performance and collaborating with senior stakeholders.

To be successful, you will demonstrate:

- A minimum of 3–5 years of hands-on marketing experience, ideally gained within luxury hotels, lifestyle hospitality, premium food and beverage, fashion or a relevant creative agency.

- Proven expertise across digital marketing, SEO, SEM, paid social, CRM, email marketing and website management,



with strong analytical and reporting capabilities.

- Exceptional brand awareness, copywriting and creative direction skills, including experience with content production, influencer marketing, media relations and creative platforms such as Canva or Adobe Creative Suite.

- Demonstrated experience leading marketing team members, managing external agencies and building productive relationships with internal and external stakeholders.

- A relevant tertiary qualification in marketing, business, commerce or a related discipline, supported by strong commercial acumen, initiative and an established network of media and industry contacts.

Offer

This is an outstanding opportunity for an ambitious marketing qualified to take ownership of a diverse and highly visible marketing function within a premium luxury hospitality environment.

The successful candidate will enjoy the chance to shape brand positioning, deliver creative and commercially impactful campaigns and collaborate with an experienced leadership team.

This position offers genuine scope to influence the guest experience, strengthen market presence and contribute directly to the ongoing commercial success of the property.

To learn more about this role, submit your CV or contact Karen Westfield via ****@hastingspeople.com.au for a confidential discussion.

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📌 Marketing Manager, Luxury Lifestyle Hotel, Gold Coast
🏢 Hastings People
📍 Gold Coast