About the role

Our client is looking for a Digital Marketing & Performance Specialist to help improve digital marketing performance across our 2 sporting brands. This is a hands-on role for someone who understands digital campaigns, analytics, tracking and website performance, and can turn data into practical recommendations that make a difference. Working closely with our National Marketing Manager, digital media agency and specialist partners, you'll have the prospect to influence how we measure performance, improve customer conversion and develop smarter ways of working. You'll also have scope to explore emerging AI and automation tools, helping us build more connected data, reporting and marketing processes as our business grows.

Key responsibilities

- Digital campaign performance: Monitor Google Ads, Meta and other digital channels, identify opportunities and recommend improvements to campaign efficiency, enquiries, bookings and revenue.

- Analytics and reporting: Work with GA4, Google Tag Manager and Google Search Console to maintain accurate tracking, investigate data issues and develop meaningful dashboards and reports.

- Website optimisation: Review landing pages and customer journeys, identify conversion opportunities and coordinate website improvements, testing and fixes.

- Commercial insights: Look beyond the numbers to explain what's working, what isn't and what we should do next.

- AI and automation: Explore tools such as Make, Zapier, n8n and AI agents to improve reporting,



connect systems and streamline repetitive processes.

- Collaboration and delivery: Work with our marketing team, agencies, developers and technical partners to progress improvements from idea through to implementation.

About you

- Around three or more years' experience in digital marketing performance, analytics, website optimisation or a related role

- Working knowledge of Google Ads, Meta advertising, GA4, Google Tag Manager and conversion tracking

- The ability to interpret data, identify issues and turn insights into clear, actionable recommendations

- An understanding of website performance, landing pages, SEO fundamentals and conversion optimisation

- Strong attention to detail, initiative and the confidence to work with external agencies and technical specialists

- A genuine interest in AI, automation and connecting technology to improve business performance

- Experience with workflow automation, APIs, webhooks, CRM, booking or POS systems would be advantageous, but you don't need to be a developer or automation engineer

Benefits

- Enjoy a varied role combining marketing, analytics, technology and commercial outcomes

- Have the opportunity to influence improvements rather than simply report on results

- Develop your skills in AI, automation and connected digital systems

- Work closely with an engaged marketing team and a network of specialist partners

- Hybrid working arrangement, with three days in our Mt Waverley office and two days working from home

📌 Digital Marketing Specialist (City of Bayside)
🏢 Nickel Recruitment
📍 City of Bayside