Mulgrave, VIC | Hybrid Work EnvironmentPower the future with EPSAAt Energy Power Systems Australia (EPSA), our team members work together to design, deliver and support the energy solutions industries depend on.From defence and data centres to mining operations, utilities and major infrastructure projects, the work we do keeps essential operations running.As the Cat® engine dealer for Australia, Papua New Guinea and the Solomon Islands, EPSA provides world-class power solutions backed by global innovation and local expertise.Across engineering, operations, projects and support teams, every role plays a part in keeping industries moving and communities powered.If you're looking to contribute to something bigger and help shape what's next, this is an opportunity to do meaningful work with real impact.About the roleWe're looking for a commercially minded Digital Marketing & Performance Specialist to help build and elevate EPSA's digital marketing capability.This is a hands-on role where you'll own digital analytics, website performance, campaign tracking, SEO, conversion optimisation and digital reporting, while also executing digital campaigns across web, email and social channels.Working closely with the Head of Marketing and Customer Experience, Sales teams, business stakeholders and external partners, you'll turn data and customer behaviour into actionable insights that improve marketing effectiveness, lead generation and customer engagement.This is an exciting prospect for someone who enjoys both strategy and execution and wants to make a visible impact across a complex national business.Key responsibilitiesOwn Google Analytics 4, Search Console and digital performance measurementMonitor, analyse and optimise website,



search and conversion performancePlan and execute digital campaigns across paid, organic, social, email and website channelsDevelop dashboards, reporting and insights that support business decisionsDrive SEO initiatives and website optimisation activitiesCreate and optimise digital content, landing pages and customer journeysEstablish testing and continuous improvement practices across digital marketingPartner with stakeholders and agencies to improve digital performance and customer outcomesWhat you'll bringWe're looking for someone who brings both technical capability and a collaborative mindset.RequiredTertiary qualifications in Marketing, Digital Marketing, Analytics, Communications or a related discipline, or equivalent experienceExperience in a B2B, industrial, engineering or technical environmentDemonstrated experience in a hands-on digital marketing role with responsibility for analytics, campaign execution and optimisationStrong experience with Google Analytics 4, Google Search Console, SEO and digital performance reportingExperience managing and optimising digital campaigns across web, email,



social and paid channelsExperience driving conversion optimisation and customer journey improvementsExperience working with cross-functional stakeholders and external agenciesStrong analytical skills with the ability to translate complex data into practical recommendationsDemonstrated curiosity and capability in applying AI and emerging digital technologies to improve marketing outcomes.Highly regardedExperience with marketing automation, content management systems and digital advertising platformsUnderstanding of how AI is influencing search, content discovery and digital marketing performance.Experience working with complex sales cycles and technical products or servicesExposure to conversion rate optimisation (CRO), attribution modelling and advanced analyticsExperience partnering with Sales teams and commercial stakeholdersWhy join EPSAAt EPSA, our team members are trusted to solve complex challenges and deliver real outcomes for customers across Australia.This role offers the opportunity to influence digital performance across a nationally recognised orgWhy join EPSAAt EPSA, our team members are trusted to solve complex challenges and deliver real outcomes for customers across Australia.We believe great work happens when people feel supported, valued and connected to the impact of what they do, and when teams work together with integrity, accountability and care — the EPSA values that shape how we work every day.We offer:Structured onboarding and development through Cat® UniversityPaid birthday leave and volunteer leaveTeam member recognition and service awardsReferral program incentivesRetail and health insurance discountsNovated leasing optionsPaid parental leaveLearning and development opportunitiesReady to power up your career?
If you're looking to contribute to something bigger and help shape what's next, this is an opportunity to do meaningful work with real impact.Apply now to join the team behind the power.

📌 Digital Marketing & Performance Specialist (Melbourne)
🏢 Energy Power Systems Australia
📍 Melbourne