Job Description
Company Overview:
Our client is a leading Australian consumer products business, with a broad portfolio of well-known brands sold through pharmacy and grocery, and a growing presence across the Middle East, Asia and the UK.
The business is investing in how it connects with customers beyond the shelf, from loyalty and CRM through to AI-powered tools in store.
It's an organisation that backs new ideas, giving the right person real scope to influence how its brands engage with customers digitally.
The Role:
This is a full time opportunity to own the business's digital customer experience in Australia, leading both strategy and execution.
Reporting to the Marketing Manager, you'll lead CRM, brand websites, loyalty and the business's new AI-powered tools.
You'll lead a full review of how customer databases are structured, integrated and segmented, and help shape the future of the loyalty app and an innovative in-store AI tool recently launched with a major national retailer.
You'll sit within the Australian brand marketing team and work closely with a global digital team who provide specialist support across SEO, GEO, analytics and development.
Please note, eCommerce sits with the global team and does not form part of this role.
Own CRM strategy and execution,



including consumer and healthcare professional eDM programs
Lead a review and reset of customer databases, covering segmentation, integration and data management
Build and optimise automated customer journeys across acquisition, engagement and retention
Set the direction for the loyalty app, shifting it from conversion-led to engagement-led
Lead the ongoing development of the in-store AI tool, working with its agency partner
Manage and optimise brand websites, including the transition to a new CMS
Execute SEO, GEO and LLM optimisation recommendations with the global digital team
Ensure all digital activity meets privacy and consent requirements
Ideal Candidate:
5+ years of digital marketing experience, with a strong grounding in CRM and owned digital channels
Hands‐on Salesforce Marketing Cloud experience is essential
Consumer, B2B or agency backgrounds considered, ideally with some consumer exposure
Comfortable setting strategy and delivering it hands‐on
Benefits:
Competitive salary package with hybrid working, three days in the office
Genuine influence over the business's digital direction
Exposure to innovative AI and loyalty initiatives
Career pathways into global digital, international markets or brand
#J-*****-Ljbffr

📌 Digital Marketing Experience Manager (Melbourne)
🏢 Miller Leith
📍 Melbourne