Job Description
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NOOKIE is looking for a highly creative
Social Media & Content Coordinator
to own and elevate our day-to-day social presence and content creation.
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This is a hands-on creative role for someone with an exceptional eye, confidence and the ability to execute.
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You understand fashion, social media and what makes content compelling. You can take an idea from concept to shoot to edit to publish – but equally, you know when to bring in creators or other creative resources to make the idea stronger.
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Working closely with our Creative Director and wider brand team, you'll help shape how NOOKIE shows up across social channels by building forward-thinking content strategies around our collections, campaigns, product stories and cultural moments, then making them happen.
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We care more about capability, taste and initiative than years of experience.
WHAT YOU'LL OWN n
CONTENT & SOCIAL
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Develop forward content plans around the NOOKIE marketing calendar, collection launches, campaigns, events and key commercial moments.
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Create, shoot, edit and publish engaging, platform-native content across Instagram, TikTok and emerging social channels.
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Bring strong creative concepts and ideas to the table – not simply wait for briefs.
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Create a strong mix of aspirational, entertaining, relevant and product-led content, being innovative rather than just following trends.
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Think beyond social where appropriate, creating useful content that can also strengthen PDPs, launches, paid creative and the broader customer journey.
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COMMUNITY
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Monitor comments, tags, mentions and customer-created content across socials
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Respond thoughtfully and warmly so our community feels seen and acknowledged.
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Escalate customer-service enquiries to our CX team where required.
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Protect and amplify the NOOKIE tone of voice in every interaction.
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CREATORS & INFLUENCERS
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Continually identify creators and influencers who genuinely align with NOOKIE.
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Manage inbound creator and collaboration requests professionally and promptly.
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Proactively build relationships with talent we want within the NOOKIE world.
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Maintain an organised creator/gifting pipeline and history so relationships can build over time.
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Brief and coordinate external creators where they can deliver stronger or more diverse content.
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The goal it is to build a valuable network of creators who can help expand the NOOKIE universe.
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WHO YOU ARE n
You have great taste.
You instinctively understand fashion, imagery, composition, talent and what feels current – and you know the difference between something being on-trend and something being right for a brand.
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You are also a doer.
You can have the idea, organise what is needed and make it happen.
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You'll likely:
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Have a solid portfolio of social-first content, particularly short-form video.
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Be confident shooting both video and photography.
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Be highly capable editing video and content using tools such as CapCut and other relevant creative platforms.
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Understand Instagram and TikTok deeply and consume social media with a creator's eye.
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Have a genuine interest in fashion, culture, creators and emerging digital behaviour.
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Be highly organised and comfortable managing multiple shoots, launches and content streams.
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Communicate exceptionally well – internally and with customers, talent and creators.
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Be proactive, resourceful and comfortable taking ownership.
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Take direction well while also bringing your own ideas, concepts and conviction.
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Be curious about AI and emerging creative technology and know how to use new tools intelligently without compromising brand aesthetic.
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Ideally have experience within fashion, beauty, lifestyle or another highly visual brand.
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Most importantly, you care about the work.
You notice the details, have high standards and want to create things you're proud to put into the world.
HOW WE WORK n
NOOKIE moves quickly. We are collaborative, ambitious and highly creative.
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You'll work closely with our Creative Director and wider brand, e-commerce and marketing teams, but you'll have meaningful ownership of your area.
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We want someone who can be given direction and run with it – and who increasingly comes to the table saying:
"Here's what I think we should do next."
APPLY n
Apply by Monday, 19 October ****. Interviews may start before the closing date so don't wait to apply.
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Submit your resume and, most importantly, show us your work. Include links to your portfolio, social accounts, Reels, TikToks or content you've personally created.
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Nookie is managing this recruitment. No applications received through agencies will be considered
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📌 Social Media And Content Coordinator (Sydney)
🏢 Nookie Pty
📍 Sydney