Lead Performance of National Retail and Convenience business
National Role
United Petroleum is an Independent, Australian-owned fuel and convenience company delivering premium fuels and competitive pricing Nationwide. We are one of the country's largest privately owned fuel retailers.
The Opportunity
We are seeking a commercially astute and operationally driven
Chief Operating Officer – Retail
to lead the performance of our National Retail and Convenience business.
This is a pivotal executive role responsible for end-to-end operational and financial performance across a large, complex, multi-site network. Reporting at the highest levels of the organisation, you will play a critical role in translating strategy into tangible outcomes—driving profitability, operational excellence, and an outstanding customer experience at scale.
Key Responsibilities:
Lead and optimise the performance of a National retail network of 400+ sites
Deliver full P&L; accountability across Retail and Convenience operations
Drive like-for-like sales growth above industry benchmarks
Lead and develop a large, multi-layered operational workforce
Embed a high-performance culture across employees and Commission Agents
Ensure excellence in retail standards, customer experience, and site execution
Oversee fuel supply, scheduling, and logistics to maximise efficiency and prevent stockouts
Manage operating costs including wages, rent, and maintenance in line with budget




Identify and uplift underperforming sites through targeted improvement strategies
Lead retailer recruitment, onboarding, training, and compliance programs
Drive innovation and growth within the convenience retail offering
Ensure full compliance with safety, environmental, and regulatory requirements
Oversee network expansion, site openings, and closures
About You
You are an experienced Senior Executive with a strong track record of leading large-scale, multi-site retail operations within the fuel or related industries.
You bring:
Extensive experience in fuels or a closely aligned sector
Proven success managing complex P&Ls; in high-volume environments
Solid commercial acumen and strategic mindset
Demonstrated ability to lead large, geographically dispersed teams
A hands-on leadership style with the ability to execute at pace
Experience working with franchise or commission-based retail models (highly regarded)
Tertiary qualifications in business, management, or a related discipline (preferred)
Why Join Us?
Be part of a high-growth, agile organisation that embraces innovation and change
Play a key role in shaping the future direction and strategy of the business
Build and lead a high performing team
Broaden your experience by gaining exposure to a wide range of business functions
If you are looking for a dynamic, high-impact leadership role within a progressive and expanding organisation, we invite you to express your interest and join us on our continued journey of success.
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📌 Chief Operating Officer - Retail (Melbourne)
🏢 United Petroleum
📍 Melbourne