At RACV, we're looking for a
Marketing Manager - Travel & Experiences
to lead the strategy and execution behind one of our most exciting growth portfolios. RACV Travel & Experiences helps members plan and book memorable holidays, from curated packages and guided tours to cruises and accommodation, with exclusive member value and the reassurance of expert, personalised support. Reporting to the Senior Manager Travel & Experiences, you'll own the full customer journey, building awareness and demand, driving enquiries and sales, and inspiring loyalty and repeat purchase.
What sets the offer apart is the white-glove experience delivered by RACV's travel agents: people who know the little things can make a big trip special and provide bespoke advice that takes the stress out of travel. Your opportunity is to bring that proposition to life in market, creating distinctive, insight-led marketing that makes more travellers choose RACV, converts interest into bookings and builds enduring member value. It is a rare role combining strategic thinking, creativity, customer insight and performance marketing with the chance to shape the next chapter of a trusted Australian brand's travel offering.
What You'll Be Responsible For
Defining and bringing to life the positioning, messaging and portfolio strategy for RACV Travel & Experiences, centred on exclusive member value, expert advice and a differentiated white-glove service
Leading integrated, marketing campaigns across brand, demand generation, conversion and retention
Identifying high-value audiences and using customer insights, behavioural data and propensity modelling to inform investment decisions
Developing campaign and content strategies across paid, owned, earned,



partner and 1:1 channels
Turning the strength of RACV's travel proposition into measurable growth by driving awareness, enquiries, bookings, cross-sell and customer lifetime value
Optimising customer journeys, landing pages, nurture programs and conversion pathways
Managing marketing budgets and ensuring investment delivers measurable ROI
Establishing performance frameworks and delivering commercial insights to inform decision making
Monitoring market trends, competitor activity and changing travel behaviours to keep RACV relevant and competitive
Exploring emerging technologies, channels and AI-enabled opportunities that improve marketing effectiveness and customer outcomes
Acting as a trusted marketing partner across product, pricing, distribution, digital, analytics and business teams
Mentoring and sharing best practice across the broader marketing function without direct people leadership accountability.
About You
You're an experienced marketing professional who combines brand thinking, customer insight and commercial focus to drive growth across the customer journey.
You'll bring:
Proven experience leading full-funnel marketing strategies across brand, demand generation, conversion and retention




Strong commercial acumen with the ability to connect marketing investment to revenue and business outcomes
Expertise in integrated campaign planning and delivery across multiple channels
Experience using customer data, segmentation and insights to identify and prioritise growth opportunities
A track record of improving customer journeys, conversion performance and campaign effectiveness
Confidence influencing senior stakeholders and working within complex, matrixed organisations
Strong analytical, presentation and storytelling skills
Experience with marketing automation platforms such as Salesforce Marketing Cloud
Curiosity about emerging technologies and experience adopting AI tools to improve marketing outcomes
The judgement to know where AI can enhance performance and where human creativity, oversight and customer understanding matter most.
We offer
Discounts and advantages across selected RACV products and services.
A collaborative and inclusive culture where your ideas and expertise are valued.
Career development opportunities within one of Australia's most recognised member organisations.
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application process
You can learn more about . Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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📌 Marketing Manager – Travel & Experiences (Melbourne)
🏢 RACV
📍 Melbourne