Marketing Manager

2000 Sydney Net2Source Inc.

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Job Description

Net2Source Inc. is aGlobal Workforce Solutions Company, headquartered in New Brunswick, NJ with its local offices in Texas, California, Florida, Illinois, Colorado and Michigan and its global operations in Canada, UK, Europe, UAE, Malaysia, Australia, China, Singapore, and India. Net2Source offers a wide gamut of consulting solutions customized to specific client needs including but not limited to Application Development, Workforce Management and Project Consulting.

Marketing Manager:

Responsibilities:

- Lead Marketing communications in Australia
- Localize global narratives/themes/GTM campaigns in regional markets
- Identify regional trends
- Team with regional and/or global PR Agency of Record
- Act a point person for regional media relations
- Team is central team on regional CSR and DEI efforts
- Help with in-region events (team with events COE)
- Identify conferences, speaking opportunities in-region (team with Executive Communications, Communications, social media COE)
- Team with global Corporate Social Responsibility and Diversity, Equity Inclusion teams for in-region plans
- Support client visits in partnership with Client Health
- Partner with local leadership and strategy to help shape and prioritize the market plan in region and lead with the appropriate marketing and communications strategies to deliver growth objectives.
- Partner with global colleagues to integrate and drive targeted activity across, brand awareness, sales lead generation, and Account Based Marketing
- Support high-priority activations in-region (larger vertical events and corporate sponsored initiatives)
- Build and leverage thought leadership, including primary research, whitepapers, and client case studies in region
- Work closely with regional, vertical sales & practice leaders
- Support Regional Talent/Employer Brand Activations:

Qualifications
Minimum qualifications
• Solid experience in Marketing and Communications • Formidable leadership, outstanding written and oral communications skills, coordination, problem-solving, and negotiation skills • Capable of working across complex organizations and environments prone to regular change • Excellent interpersonal skills, including the ability to communicate effectively between different disciplines and have a high level of executive presence • Understanding of regional culture

Preferred qualifications
• Fast paced, with capability to self-manage multiple projects and deadlines • Creative storyteller team leader • Exceptional organizational skills and attention to detail • Ability to use creative thinking to identify and solve problems

Legl is building the operating system for modern legal services.

We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting.

Legal work is high-stake - it’s regulated, complex, and deeply impactful - and our mission is to help regulated firms grow faster, run their businesses more profitably, manage risk intelligently, and deliver great client experiences

We’re backed by leading European VCs, scaling quickly, partnered with over 600 law firms including 50 of the UK’s top 200, launched in the UK and Australia - and entering our next phase of growth.

We Work Best When

- AI is the central-operating model: not a tool or a future plan - but the way we run.




- Decisions live with people: you're trusted to make calls and own them.
- Think deeply, execute quickly: speed and rigour, not speed or rigour.

What You’ll Do

- Build customer advocacy and community. Turn our first Australian firms into references, case studies and a peer network that other firms want to be part of.
- Own demand generation across events and digital. Sponsored industry events, our own hosted dinners and roundtables, webinars, paid, email and content. You'll decide the mix, run it, and know the cost per qualified conversation for each.
- Market into the install base. Work with Customer Success to grow accounts we already have: campaigns that drive adoption of products a firm hasn't bought yet, and that make expansion an easy conversation for CS to have.
- Run partner marketing for new logo acquisition. Build joint programmes with the partners who already have the trust of Australian firms.
- Experiment fast and pivot faster. Test channels with small, time-boxed bets. Execute based on ROI and impact.
- Be the voice of the Australian market inside Legl. What firms here care about, how they buy, what messaging lands and what doesn't - creating feedback loops into Sales, Customer Success, Product & the UK team.

This Role Is a Outstanding Fit If You…

- Have run B2B marketing with real breadth: events, digital, content, partner and customer marketing, ideally as the only marketer or experienced early stage market launch.
- Can point to the activity that drove meaningful impact on revenue and commercial numbers.
- Are iterative by default. You think from first principles, experimenting, iterating, understanding and solving the problems in front of you.
- Are highly self-organised; balancing workstreams, updating the team around you, and asking for help when you need.
- Have marketed to professional services, legal, or another regulated audience, or you've shown you can learn a buyer fast.

This Role Is Not a Great Fit If You…

- Want a defined lane. This role is the whole marketing function in Australia, and you'll be doing the strategy and the setup of the event stand in the same week.
- Need a team around you to execute - there isn't one here (yet)!
- Measure marketing by activity. Events run and content published rather than pipeline, adoption and expansion.
- Operate from playbooks, rather than first principles.

FrankieOne is a leading identity verification, KYC/AML, and fraud prevention platform serving 250+ customers across 46 countries. The marketing function has been built from scratch over the past 18 months and is now generating consistent, measurable pipeline.

Marketing Manager , you own demand generation, organic growth, and pipeline contribution. This is a hands‑on growth role — you set the demand gen strategy, execute across channels, and are accountable for pipeline and revenue outcomes.

You'll work alongside the Product Marketing Manager, who owns positioning, messaging, website, and sales enablement.

What You'll Do

Pipeline & Revenue Growth

- Own marketing's pipeline and revenue targets,



aligned to the business's net new ARR goal
- Report on marketing-sourced pipeline, closed-won revenue, and marketing's contribution to net new revenue
- Align marketing programs to sales priorities, vertical strategy, and go-to-market plans

Demand Generation

- Drive inbound pipeline through SEO, content, webinars, events, ABM, and lifecycle programs
- Own the events program: vertical breakfasts, webinars, customer forums, industry conferences, and partner events
- Design and execute ABM programs targeting priority accounts and verticals, in partnership with Sales

SEO & GEO

- Own organic search strategy, growing non-branded visibility on commercial keywords
- Lead Generative Engine Optimisation (GEO) to ensure FrankieOne is surfaced accurately in AI search tools (ChatGPT, Gemini, Perplexity)

Website (Performance & Conversion)

- Own the blog, SEO content pages, and campaign landing pages
- Own conversion optimisation across the site, including demo page performance and visitor-to-lead journeys
- Manage technical SEO (site speed, schema, indexing, Search Console)
- Partner with the Product Marketing Manager, who owns product pages, solution pages, and site messaging

Content

- Own content strategy across blogs, thought leadership, SEO content, and customer storytelling
- Produce content that drives traffic, builds authority, and converts to pipeline
- Manage LinkedIn organic as the primary social channel

Marketing Analytics & Attribution

- Own marketing measurement: funnel tracking, campaign attribution, and pipeline reporting
- Work with RevOps to maintain and improve the attribution model connecting marketing activity to closed-won revenue
- Report on MQLs, SQLs, MQL-to-SQL conversion, speed to lead, and pipeline contribution

Lead Nurture & Re-engagement

- Design and manage lead nurture and re-engagement programs to convert MQLs to SQLs

Partner Co‑marketing

- Coordinate co-marketing with strategic partners to extend reach and generate pipeline

Customer Storytelling & Awards

- Drive the customer content program: case studies, spotlights, and amplification
- Own the awards program to build category credibility

Go-to-Market for New Markets

- Support marketing strategy for new market entry (ASEAN, UK, Europe), including content and channel strategy

What You Bring

- 7+ years of B2B marketing experience with a strong track record in demand generation and pipeline contribution
- Experience in SaaS, fintech, payments, or regulated industries
- Deep expertise in SEO, content strategy, and inbound demand generation
- Strong working knowledge of HubSpot (or comparable platform) for campaign execution, attribution, and reporting
- Proven experience planning and executing events: webinars, conferences, customer forums
- Comfort with marketing data — you can pull a report, interpret funnel metrics, and adjust your approach accordingly
- Experience with ABM programs targeting named accounts and verticals
- Strong written communication and the ability to produce high-quality content at pace
- A bias toward action — you make things happen, not wait to be told

Nice to Have

- Experience in identity verification, KYC/AML, fraud prevention, or compliance
- Experience with GEO/AEO and AI search optimisation

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