Package: Up to $210K base + 12.5% bonus + super

Reports to: VP of Engineering

Direct Reports: 12 (2x admins, 8x engineers, 1x Tech Lead, split 50/50 onshore/offshore)

The Prospect:

Most CRM management jobs aren't true leadership roles at all. They're project management wearing a Salesforce badge, chasing vendors and sitting in status meetings, reporting up instead of deciding anything.

This one is different. You own the platform and future-state roadmap, rather than delivering someone else's project or vision.

You'll join an ASX-Listed FinTech helping Australian citizens keep more of what they earn through pre-tax salary sacrifice. Their award-winning platform simplifies complex financial admin for over 13,000 employers and nearly half a million users.

Salesforce sits at the centre of how the business runs. Close to 800 users touch it every day. And right now, it's carrying real technical debt: over-customisation, inconsistent governance, competing priorities pulling it in every direction. Fixing that properly is the job.

This is a hands-on, technical player-coach role, for someone already sitting in a platform ownership capacity. Not an Architect or Project Manager for whom platform ownership is just one part of a broader remit.

Here's what you'll cover:

- Own the Salesforce platform and roadmap end to end, including architecture, governance and release decisions, and clean up the technical debt already in the system
- Lead the team in-house first: contractors absorb demand spikes, they don't own delivery
- Own the target-state strategy for the platform, including its expansion beyond CRM into Marketing Cloud and Data 360 as part of a broader marketing technology direction,



this strategy component is what sets the role apart from a standard Salesforce manager position
- Manage Salesforce partners and hold them accountable for quality
- Partner with Sales, Customer Service, Operations and executive stakeholders, translating business needs into platform solutions and pushing back where requirements don't hold up
- Drive platform maturity: sandbox strategy, org consolidation, licensing, security tooling (Shield, encryption, Health Check), CI/CD and test automation
- Evaluate and roll out Einstein AI and Agentforce capability, building responsible-use standards and governance as you go. This is about growing what the team can deliver, not shrinking the team itself
- Build career pathways within the team, developing administrators toward senior and lead positions

What You Bring:

- A genuine engineering background; this doesn't have to be a career spent entirely in Salesforce, but you need real engineering fundamentals followed by hands-on time in the platform
- A track record of owning platform governance and roadmap directly, not just executing against someone else's
- 3+ years directly leading a team of 5 or more, around 10 years total across Salesforce administration or engineering as a guide
- Hands-on experience with Einstein GPT or Agentforce
- Multi-cloud experience across Sales Cloud, Service Cloud, Marketing Cloud or Experience Cloud
- Experience managing Salesforce partners and holding them accountable for quality
- Certified Salesforce Administrator and Consultant
- 5+ years in application support with ITIL process experience
- Familiarity with AI-driven marketing automation or LLM-powered personalisation

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📌 Salesforce Platform Manager (Sydney)
🏢 Latitude IT
📍 Sydney