Job Description

Senior Channel Manager – YouTube & Social Video Monetisation n

n
- Melbourne hybrid office or remote if living elsewhere in Australia
n
- $90,000 + super
n

n

Are you a digital channel specialist who knows how to turn great video content into audience growth and revenue?

n

We’re looking for an experienced Channel Manager to take ownership of multiple entertainment channels across YouTube, Facebook, Snapchat, Instagram and TikTok - driving performance, optimising monetisation and helping shape the next stage of their growth.

n

This is an opportunity to combine hands‑on channel management with strategic input, team mentoring and the launch of new channels in a fast-moving digital entertainment environment.

n

Important: This is NOT a social media marketing or community management role . We’re looking for someone with genuine experience managing entertainment video channels, understanding platform analytics and delivering commercial outcomes through content monetisation.

What you'll be doing n

n
- Manage and optimise multiple entertainment channels across YouTube and social video platforms, with a focus on audience growth and revenue generation
n
- Develop channel strategies, publishing schedules and content formats designed to improve performance and monetisation
n
- Use channel analytics and audience insights to identify opportunities, measure results and refine content strategies
n
- Understand the mechanics of video monetisation, including platform performance, revenue optimisation and digital rights management
n
- Lead the launch of new channels, building audiences and monetisation opportunities from the ground up
n
- Brief editors on video content, formats, thumbnails and creative assets to maximise engagement and performance
n
- Review and improve the work of other channel managers, providing practical feedback and guidance




n
- Mentor junior channel managers and editors, helping build a high-performing team
n
- Keep across platform updates, algorithm changes and emerging best practices to maintain a competitive edge
n

What we're looking for n

You’ll bring demonstrated experience managing entertainment brand channels, with a clear understanding of how to grow audiences and generate revenue from video content.

n

Ideally, you'll have:

n

n
- Direct experience in video monetisation across YouTube and Facebook, alongside familiarity with other major social video platforms
n
- A proven track record in channel optimisation, audience growth and commercial performance
n
- Experience launching new channels and developing them into successful, revenue‑generating assets
n
- Strong analytical skills, with the ability to interpret channel performance data and turn insights into action
n
- A sound understanding of digital rights management and monetising video content across social platforms
n
- Experience reviewing other channel managers’ work and mentoring junior team members
n
- Practical working knowledge of Adobe Photoshop and Premiere Pro
n
- Excellent written English, attention to detail, organisation and communication skills
n

Why consider this chance? n

You’ll join a team operating at the intersection of entertainment, digital publishing and video monetisation, where your decisions directly influence channel performance and commercial results.

n

This is a role for someone who understands that successful channels require more than good content - they require a clear strategy, disciplined execution, data‑led optimisation and a constant focus on revenue.

n

If you have a genuine background in YouTube and social video channel management and can demonstrate how you've grown audiences and monetised content, we'd love to hear from you.

#J-18808-Ljbffr

📌 Senior Channel Manager (Melbourne)
🏢 MAARS
📍 Melbourne