At Ubank, we empower the digital generation to achieve financial success. Think of us as your daily money companion, offering a unified view of your finances with smart features and real-time insights. Save more, track spending, and achieve home ownership faster with Ubank.

The Why

You’re a creative, strategic social operator who brings energy, ideas and craft. You know how to build communities, shape narratives, and turn social channels into engines for brand love, cultural relevance and customer growth. You’ll lead Ubank’s presence across TikTok and Instagram - owning the strategy, the content, the community, and the results.

With 230k+ followers on TikTok, you’ll take stewardship of one of Australia’s largest financial audiences and grow it into a category-defining social ecosystem. You’ll partner with other marketing stakeholders, product teams, our media agency and an in-house creative studio to deliver content that’s insight-led, platform-native and impossible to scroll past.

This is a senior, hands-on social role for someone who can think big, execute rapid, and collaborate confidently across the business.

Key Responsibilities

- Lead the rollout of Ubank’s multi-channel social strategy - deliver across TikTok and Instagram within content pillars, and identifying new opportunities and priorities.
- Create standout, platform-native content - write, shoot and edit short-form video, hooks and scripts that feel native to each platform and drive performance.
- Activate and grow our 230k+ TikTok community - engage daily, nurture conversations, and build a community that trusts, loves and advocates for Ubank.
- Drive customer acquisition through social - turn reach into traffic and engagement into new customers.
- Amplify major marketing and product initiatives - deliver social components of campaigns, launches and brand moments with scale and impact.
- Use data and insights to optimise - track performance,



interpret analytics and refine strategy based on audience behaviour and platform trends.
- Collaborate confidently across the business - working closely with Marketing, Product, PR, Legal, and Performance Media teams to align social with broader business objectives.

Your Experience

- 5+ years in social media - managing multi-channel social pages for a brand, publisher or agency.
- Stakeholder management - experience working with cross-functional teams and aligning social with broader business goals.
- Expertise in using Instagram, TikTok, Meta Ads Manager, TikTok Ads Manager and YouTube
- Experience using social media management platforms such Sprinklr to measure results, engage with social communities and do social listening
- Agency or start up experience a plus
- Experience in finance category a bonus but not required

Why Ubank?

- Innovation with impact: From meaningful work to amazing benefits, we equip you with the tools and support to drive real change - so your ideas don’t just stay ideas, they become impact.
- Collaborative, supportive & fun: We believe innovation is a team sport. It comes from a special kind of culture that’s highly collaborative and gives people the support they need to thrive.
- Build something great: Ubank is where ambition meets opportunity. We don’t just talk about change - we give you the tools, trust, and support to make it happen.
- Freedom to be yourself: We celebrate individuality and give you the flexibility to work in ways that suit your style. Our hybrid working model lets you balance connection and autonomy.
- Accelerate your Career: With transparent paths for career development, your potential won’t just be recognised, it’ll be accelerated.

We acknowledge the Traditional Custodians of our local area.

This Sydney-based permanent role requires Australian or New Zealand citizenship or permanent residency.

We welcome applicants of all backgrounds, and our Talent team is excited to connect with you.

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📌 Social Media Manager (Sydney)
🏢 UBank
📍 Sydney