Job Description

Role Purpose n

The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture. This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.

Living the SHEIKE Values n

At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious n

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- Seeks to understand performance drivers behind results, not just the outcomes
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- Actively learns from customer feedback, data and team insights
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- Embraces coaching, feedback and continuous improvement
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Spark Connection nn
- Builds genuine relationships with customers and team members
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- Creates a welcoming, inclusive and emotionally intelligent environment
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- Leads with empathy, clarity and open communication
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Shape Tomorrow nn
- Takes ownership of Boutique performance and future growth
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- Leads change with confidence and optimism
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- Balances creativity with commercial discipline
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Key Responsibilities Customer Experience & Service Leadership nn
- Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
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- Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale
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- Lead by example in styling, product knowledge and service behaviours
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- Actively role model SHEIKE’s styling and selling standards on the floor
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Commercial Performance & Results n





Accountable for delivering Boutique performance across key metrics including:

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- Sales
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- Conversion
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- Average Transaction Value (ATV)
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- Items Per Sale (IPS)
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- SHEIKE Society sign-ups & engagement
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This includes:

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- Understanding daily, weekly and monthly performance trends
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- Translating insights into clear actions for the team
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- Driving focus on conversion as a key controllable
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- Coaching team members to improve confidence, capability and results
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Team Leadership & Development nn
- Recruit, onboard and develop a high-performing Boutique team
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- Coach and performance-manage team members in line with SHEIKE expectations
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- Foster a culture of accountability, recognition and continuous feedback
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- Create a clear role clarity, standards and expectations for all team members
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- Support team wellbeing through effective rostering and workload management
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Wages & Rostering nn
- Manage Boutique wages within budget
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- Create effective rosters that align to traffic patterns, conversion opportunities and customer demand
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- Balance cost control with service excellence
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- Ensure compliance with all award,



payroll and rostering requirements
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Stock Integrity & Loss Prevention nn
- Maintain high standards of stock accuracy and integrity
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- Proactively manage shrinkage through strong processes and team accountability
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- Ensure all stock movements, transfers and deliveries are actioned accurately
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- Lead by example in adherence to loss prevention standards and procedures
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Visual & Operational Excellence nn
- Ensure visual standards reflect SHEIKE brand guidelines and VM direction
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- Maintain a clean, organised and safe store environment at all times
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- Ensure fitting rooms, back of house and customer areas are consistently presented
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- Execute promotions, campaigns and sale activity accurately and on time
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What Success Looks Like n

A Successful Boutique Leader

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- Leads a confident, engaged and customer-obsessed team
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- Delivers consistent results across all key commercial metrics
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- Creates a Boutique that customers love returning to
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- Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader
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- Balances people leadership with commercial discipline
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Key Capabilities & Skills nn
- Proven retail leadership experience in a customer-focused environment
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- Strong commercial acumen with the ability to interpret and act on data
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- A confident coach with the ability to develop capability in others
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- High emotional intelligence and communication skills
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- Robust organisational and operational execution skills
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#J-18808-Ljbffr

📌 Store Manager - Chatswood (Sydney)
🏢 Sheike
📍 Sydney