Job Description

Reporting to the Assistant Manager, Direct Media & Content, you will:

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Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes

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Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications

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Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required

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Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting

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Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives

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Support budget management processes, including media tracking, reconciliations and invoicing

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Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels

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Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation

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Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities, products and capabilities

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Work closely with Analytics partners to support campaign measurement, attribution and performance reporting

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Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives

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Support the launch of new campaigns, products and offers by ensuring all media,



tracking and measurement requirements are delivered accurately and on time

RESPONSIBILITIES n

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Support the planning, execution and optimisation of paid social, direct media and other priority paid channel activity to drive consideration, conversion and acquisition outcomes

n
- n

Own the day-to-day management of assigned campaigns, coordinating timelines, creative delivery, implementation requirements, campaign status and stakeholder communications

n
- n

Act as a key point of contact for agency partners, publishers and internal teams, proactively managing queries, identifying risks and escalating strategic decisions where required

n
- n

Execute end-to-end acquisition campaigns, from briefing and implementation through to tracking, tagging, measurement and reporting

n
- n

Work closely with the Paid Search and Programmatic teams to ensure paid channel activity is integrated, aligned and delivering against broader acquisition objectives

n
- n

Support budget management processes, including media tracking, reconciliations and invoicing

n
- n

Partner with the Creative Team and agency partners to develop and optimise assets that drive engagement, consideration and conversion across channels

n
- n

Lead the day-to-day delivery of content initiatives, including customer sourcing, approvals, publisher coordination and paid media implementation

n
- n

Build strong relationships with publishers and platform partners, keeping up to date with emerging opportunities,



products and capabilities

n
- n

Work closely with Analytics partners to support campaign measurement, attribution and performance reporting

n
- n

Monitor campaign and creative performance, identify trends and optimisation opportunities, and contribute to continuous improvement initiatives

n
- n

Support the launch of new campaigns, products and offers by ensuring all media, tracking and measurement requirements are delivered accurately and on time

n

QUALIFICATIONS About You nn
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Bachelor's degree in Marketing, Business, Communications, Media or a related discipline

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Passion for marketing, media and understanding how paid channels contribute to business growth

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Excellent written and verbal communication skills, with robust attention to detail

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Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines simultaneously

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Ability to build effective working relationships across a diverse group of stakeholders, agencies and partners

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Curious, analytical and comfortable using data and insights to inform decision‑making and optimisation opportunities

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Demonstrated ability to take ownership of workstreams and drive outcomes in a fast‑paced environment

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Adaptable and resilient, with the ability to respond to changing business priorities

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Proactive, solutions‑oriented mindset with a willingness to learn and continuously develop new skills

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Collaborative team player who enjoys working in a supportive, high‑performing environment

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Experience across digital marketing, paid media, social media, content marketing or agency environments is advantageous but not essential

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📌 Marketing Coordinator, Paid Social & Content (Sydney)
🏢 American Express
📍 Sydney