15 Oct
|
RACV
|
Melbourne
Job Description
RACV is seeking a seasoned product marketer to lead the launch and growth of a current membership tier. You will shape positioning, plan go-to-market activity across paid, owned and earned channels, and collaborate with digital and product teams to create seamless joining and onboarding experiences.
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From there, you will drive growth by identifying untapped audiences, translating insights into targeted campaigns, and building personalised member journeys that deepen engagement with RACV products and
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📌 Growth-Driven Product Marketing Lead, Membership Loyalty (Melbourne)
🏢 RACV
📍 Melbourne