Senior Advisor, NSW Government Social Media

Senior Social Media Advisor - NSW Government Social Media team

- Temporary full time opportunity December 2026 to December 2027
- Salary: Clerk 9/10 - $133,348 – $146,945 + superannuation and leave loading
- Hybrid from Sydney CBD - flexible working arrangements and state-of-the-art offices.
- Develop and deliver engaging social media content and campaigns.
- Provide strategic advice and guidance on social media best practice across NSW public sector.
- Use social insights and performance data to optimise content and improve outcomes.
- Build strong relationships with stakeholders across government to influence and deliver social media excellence.

Join the Digital Channels and Creative Directorate

The NSW Government Social Media Team is a high-performing team responsible for managing the NSW Government's Facebook, Instagram and LinkedIn channels and leading social media best practice across the NSW public sector. We create engaging content, provide strategic advice, support agencies and help government better connect with the people of NSW.

Your key accountabilities include:

- Interpret and execute social media strategy to ensure content development focusses on the organisational objectives.
- Develop positive relationships with business areas to understand priorities and current and emerging contentious issues.



Provide advice on best practice social techniques and strategy across a range of social media platforms to NSW Government stakeholders.
- Source, create and coordinate social media content, including quality checks and approvals before publishing.
- Analyse channel performance and audience insights to optimise content and inform future activity.
- Contribute to the development of social media policies, guidelines and best practice resources.
- Identify emerging platform trends, risks and opportunities and provide strategic recommendations.
- Support paid social campaigns and amplification activities where required.

Essential Skills and Experience:

- Demonstrated experience developing and delivering successful social media content and strategies.
- Excellent written communication skills and the ability to write for different audiences and platforms.
- Strong stakeholder engagement and influencing skills.
- Experience using analytics and insights to evaluate performance and optimise social media activity.
- Strong organisational skills and the ability to manage competing priorities.

Desirable Skills and Experience:

- Experience working in government, public sector or complex stakeholder environments.
- Experience using enterprise social media management and reporting tools.
- Knowledge of accessibility, digital content and customer experience best practice.

Closing Date: 11.59pm Tuesday 13th October 2026

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📌 Senior Social Media Advisor - Hybrid Sydney
🏢 Team 3Thirty
📍 Sydney