National Media Strategy Director

New Client Sales & Strategic Solution Leadership

This is a national role, and we are open to exceptional candidates based in either Sydney or Melbourne.

About Smash Brand Group

Founded in 2003, Smash Brand Group is an independent Australian media and growth agency helping ambitious businesses make their marketing investment work harder, with no added management fees on core media. We are an established business with start-up energy, our senior people stay close to the work, and we run on a straightforward philosophy of no agency theatre, no unnecessary complexity and no hiding behind activity.

We have strong client retention, with clients ranging from national household-name brands to ambitious challenger businesses.

About the role

Your mandate is to build opportunity, shape the right solution and win the client.

The primary commercial objective of this role is net-recent client acquisition. You will be accountable for converting prospective clients into SBG clients, not for the ongoing retention or organic growth of existing accounts.

The National Media Strategy Director is SBG’s strategic relationship lead for all potential new clients. This is not a tactical media planning role or a high-volume, transactional business development role. It is a senior, consultative new-business role where media expertise, commercial judgement and strategic thinking are how you win clients.

Your job is not to sell everything we do. It is to recommend the right solution for the client and build the confidence to choose SBG.

You will work as one team with our marketing and inside sales colleagues, and you will also bring opportunities of your own through your network, your relationships and the referrals that follow good work.

What you will do





- Win new business by leading every qualified opportunity from the first senior conversation through to proposal, negotiation and close, owning the outcome and converting the right opportunities into long-term client partnerships.
- Get beneath the brief to understand each prospective client’s business and objectives, and shape the right solution with our media specialists.
- Lead the ROI conversation, guiding senior decision-makers through recommended investment, value and expected return.
- Generate your own opportunities through senior relationships, referrals and a visible market presence.
- See each new client through to a smooth start with our Client Services Team.
- Keep an accurate pipeline and forecast in HubSpot.

What you will bring

- A track record of personally leading and winning complex, high-value new business in a media, advertising, publisher or integrated agency environment, with senior decision-makers and significant media investment.
- A record of meeting new client win targets through solution selling, and motivation from realistic stretch targets.
- At least five to eight years in media, advertising, publisher-side or an integrated agency environment.
- A genuinely consultative approach, exceptional presentation and negotiation skills, and the credibility to lead commercial conversations with business owners, CEOs and senior marketing leaders.
- Deep understanding of ATL, traditional and digital media and how they drive business growth.




- Strong commercial judgement and pricing discipline.
- A natural networker with senior relationships across marketing, business and media.
- Highly organised, accountable and collaborative, able to run multiple opportunities at once in a fast-paced, entrepreneurial business.
- Confident with HubSpot and PowerPoint, and comfortable using AI tools for research and synthesis.

What we offer

- Highly competitive earning potential of $250k+ per annum. Base salary of $130,000 to $140,000 plus superannuation, and an uncapped new-client incentive paid on every client you win.
- An active pipeline from day one and dedicated inside sales support, so most of your time goes into senior, high-value selling rather than cold prospecting.
- A senior-led Client Services Team behind every commitment you make, and the buying strength of long-standing media-partner relationships.
- A proposition that is easy to believe in and hard to copy.
- A close-knit, collaborative team with flexibility for life’s important moments.
- A paid volunteer day and birthday leave, plus ongoing industry training and an annual education allowance.
- Savings and discounts on thousands of everyday items, and wellbeing resources through our benefits platform.

How to Apply

Please submit your resume, highlighting your career progression, new-business performance and experience personally leading and winning significant new client opportunities.

We’re particularly interested in candidates who have led complex, consultative and client-first new-business conversations across media, advertising, publisher or integrated agency environments, taking the time to understand the client’s business and broader commercial challenge before shaping the right solution.

📌 National Media Strategy Director – New Client Leadership & Solution Sales (Alexandria)
🏢 Smash Brand Group
📍 Alexandria