Social Media & Content Specialist - Australia

Job Description

Description

About Lifely

Lifely is an Australian ecommerce business creating practical, well-designed furniture and home products. Our brand, ecommerce, product, supply, operations, and customer teams work closely together.

About the role

This is a hands‑on owner role for someone who can turn brand goals into a clear content plan, make the work happen, and learn from performance. You will create and publish content, lead shoots, coordinate contributors, protect quality, and bring useful insights back to the Brand team.

What you will own

- Plan and manage social content across Instagram, TikTok, Pinterest, and YouTube for multiple Lifely brands.
- Create social‑first concepts, scripts, copy, carousels, graphics, short‑form video, and platform‑ready edits.
- Maintain a forward‑planned calendar, publish on schedule, manage communities, and surface content gaps early with solutions.
- Lead photoshoots end to end: mood boards, styling, props, products, briefs, talent and location scouting, budget tracking, on‑set coordination, feedback, and final assets.
- Deliver weekly and monthly reports that explain performance, show the important insight, and recommend the next action or test.
- Use audience data, trend research, competitor signals, and AI tools to improve ideas, briefs, workflow, and output.
- Coordinate with Product and Operations on samples, stock, and arrival dates, and with agencies, creators, and partner brands on delivery.
- Quality‑check every post for brand fit, spelling, grammar, formatting, claims, and platform requirements.

What success looks like

- Within 30 days, the content calendar, production tracker, reporting rhythm, owners, and deadlines are clear and operating.
- At least 90% of approved content and production milestones are delivered on time without repeated reminders.
- Agreed publishing cadence is met,



including the current Cushie USA baseline of at least eight videos and eight carousel or graphic posts each month.
- Reports arrive on schedule and lead to clear creative, channel, or workflow decisions.
- Content quality, organic engagement, and social traffic improve against agreed baselines through practical testing and iteration.

Requirements

Must‑haves

- Three or more years of hands‑on social media and content production, ideally in ecommerce, consumer, home, lifestyle, or retail.
- A portfolio showing strong short‑form video, social copy, visual content, and campaign execution.
- Proof that you can lead shoots and coordinate agencies, creators, talent, locations, products, budgets, and deadlines.
- Strong writing, editing, proofreading, and brand judgement.
- Ability to read performance data and turn it into a useful recommendation.
- Reliable project ownership, urgency, clear communication, and proactive problem‑solving.
- Practical use of AI tools, with the judgement to improve rather than replace the work.
- Hands‑on use of visual content creation tools such as Canva, Adobe tools, or equivalent platforms, and short‑form video editing tools such as CapCut, Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar.
- Hands‑on experience with native publishing and analytics across Instagram, TikTok, Pinterest, or YouTube.
- Eligible to work in Australia.

Strong pluses

- Multi‑brand ecommerce or consumer‑product experience.
- Furniture, home, family, lifestyle, retail, or direct‑to‑consumer experience.
- Hands‑on use of Planable, Sprout Social, Hootsuite, Later, GA4, Looker Studio, or similar scheduling, approval,



and reporting platforms.
- Qualification in marketing, communications, media, design, or a related field.
- Creator, influencer, or brand‑partnership experience.

Benefits

Why join Lifely

- Full‑time hybrid role based in Melbourne, with attendance required for planned shoot and production days.
- Annual base salary of AUD 90,000 to 105,000, plus superannuation.

Bring your creative flair and wit - be our next Social Media Wiz!

If you’re looking to specialise in Social Media, hone your skills, and eventually become a social media expert, this is the right role for you!

You will be joining our Melbourne team, working alongside a passionate, friendly, and driven group of Content Writers, Content Marketing Specialists, PR & Digital Marketing experts.

Proven 1+ years’ experience in Paid Social Media Advertising along with hands‑on experience in Facebook Manager is necessary to qualify for the role.

Your main responsibilities will revolve around:

- Building Social Media campaigns at the direction of the Senior Strategist.
- Working with Facebook and Instagram campaigns, collaborating and contributing new ideas.
- Scheduling clients’ campaigns, creating UTM links, preparing the content calendar and more.

More about the role:

You will have all the support from our friendly team, especially our exceptional senior strategist who will provide you with the support and training you need. We have a team of video producers, web designers, digital marketing specialists, PR specialists among others, and you will also enjoy complete freedom working within your strengths as part of our collaborative environment.

This is a full‑time permanent role working in a modern office in Richmond. We have a gaming lounge and table tennis for some rest and unwind, and of course, socialising every Friday evening. Trivia nights are a big thing and table tennis matches can get intense!

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📌 Content & Social Media Specialist (Melbourne)
🏢 Quad Lock
📍 Melbourne