Growth-Driven Product Marketing Lead, Membership Loyalty (Melbourne)

Growth-Driven Product Marketing Lead, Membership Loyalty (Melbourne)

15 Oct
|
RACV
|
Melbourne

15 Oct

RACV

Melbourne

RACV is seeking a seasoned product marketer to lead the launch and growth of a recent membership tier. You will shape positioning, plan go-to-market activity across paid, owned and earned channels, and collaborate with digital and product teams to create seamless joining and onboarding experiences.

From there, you will drive growth by identifying untapped audiences, translating insights into targeted campaigns, and building personalised member journeys that deepen engagement with RACV products and

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📌 Growth-Driven Product Marketing Lead, Membership Loyalty (Melbourne)
🏢 RACV
📍 Melbourne

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