Are you an experienced events and social media professional ready to make an impact? Join Pioneer Seeds and lead our customer experiences and digital content that strengthen our brand and drive business growth.

About us

Pioneer® brand seeds are produced and distributed in Australia by GenTech Seeds, a Yates family-owned business with more than 230 years of seed industry experience. Pioneer combines strong agricultural heritage with a focus on innovation, customer relationships and long-term growth.

About the role

This newly created role will lead Pioneer’s events and social media program, connecting growers, industry influencers, and customers across Australia.

Based in our Brisbane Support Office, you'll manage projects from strategy and concept through to execution, delivering engaging experiences and content that drive measurable results.

You'll be part of a high-performing marketing team, working closely with colleagues across Australia and New Zealand. A genuine passion for agriculture is a big plus, along with a desire to build authentic connections, celebrate customer success, and create memorable experiences that bring people together online and in person.

Key responsibilities

Lead national conferences, regional crop forums, regional events, field walks and industry activations

Manage event strategy, budgets, suppliers, logistics and on-site delivery





Create, capture and publish engaging social media content, including photography, short-form video and written content

Manage external agencies, content partners and industry relationships

Measure event and social media performance, using insights to improve engagement and return on investment

Coach and support the Marketing Support Officer in event delivery and execution

About you

You’re a proactive, organised marketer who combines strong event management skills with hands‑on content creation and a commercial mindset.

You’ll bring:

At least five years’ relevant experience in events, marketing, communications or a related field

Proven experience delivering complex events from planning through to execution

Strong project management, budgeting and stakeholder management skills

Experience creating and managing social media content, scheduling and analytics

Excellent communication skills and the ability to manage competing priorities

Experience in agriculture, rural industries or B2B marketing (desirable)

Why GenTech Seeds

Market-competitive salary package based on experience

Company incentive bonus and annual remuneration reviews

Ongoing training, professional development and support from experienced leaders

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📌 Events and Social Media Manager (Brisbane City)
🏢 GenTech Seeds
📍 Brisbane City