Are you a Strong Digital Marketing Manager who has a passion for Health & Fitness? This is a fantastic chance to work with one of Australia's leading Health & Fitness brands and really lead the way in a Digital transformation!

If you are a talented Digital Marketing Manager, with a love for digital this is a great opportunity to step into a diverse role where you can take ownership of 360 marketing activities managing a team of four. You will see yourself developing, planning and implementing all marketing activities and initiatives; managing a marketing team to function as an innovative and creative department focusing on achieving marketing objectives!

What you'll be doing:

- Develop the strategic objectives for the marketing department and develop plans that are focused on the achievement of these objectives.
- Be responsible for all Internal and External marketing campaigns, direct and digital that drive membership inquiries necessary to achieve Guest Traffic goals. Collaborate with COO and General Managers to achieve these monthly goals.
- Drive innovative and engaging campaigns and events that build member engagement and impact Referrals and Retention.
- Manage all marketing communication and ensure clear guidelines and objectives for social media and member/guest interaction. Manage quality of member interaction through EDM's, in-club, websites and other communication methods.
- Develop an Ambassador program appropriate for each different brand and generate awareness through inspirational stories and endorsements.
- Manage an in-house design team to ensure timely, accurate, cost effective and creative design output.
- Provide planning and leadership to the marketing department by ensuring appropriate systems, team structure and plans are in place.
- Oversee all creative pieces to ensure effectiveness and consistency in brand communication.

Qualifications

What you'll need to get the job:

- Love for Health & Fitness, matched with your Digital marketing talents
- At least 5 years' experience in a digital focused marketing role with strong management experience.
- A proactive attitude and the ability to work in a fast paced environment
- You are an influencer, and enjoy managing a small team
- Experience in implementing new ideas and driving a team forward
- Experience in managing successful digital campaigns with creative flair.
- Ability to manage several projects simultaneously and work well under pressure
- Capability to think outside the box
- Effective communication skills and ability to liaise with senior stakeholders

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real-world enterprise environments every day.

Digital Marketing Manager - Australia

The Digital Marketing Manager for ANZ & India is responsible for the planning, execution,



optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.

This role blends hands‑on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.

This position offers opportunities for candidates based in Melbourne , Sydney or Brisbane .

What You’ll Do:

In this role, the primary responsibilities include (but are not limited to):

Campaign Execution & Optimisation: Own end‑to‑end execution of digital campaigns across ANZ and India, including:

- LinkedIn paid campaigns and social media activation
- Display advertising
- Content syndication programs
- Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
- Support campaign setup for events, webinars, and regional initiatives

Email Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences

- Email marketing (customer and prospect newsletters)
- Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
- Partner with regional stakeholders to ensure relevance of messaging and segmentation

Website & Content Operations: Maintain and update regional website content (EN‑SG site), including:

- Publishing blogs and landing pages
- Applying localised links, content and CTAs for demand generation
- Ensure website supports SEO, conversion optimisation, and campaign alignment

Paid Media & Agency Management: Oversee paid search in partnership with agencies

- Monitor weekly performance and identify anomalies
- Lead monthly performance reviews with agency partners
- Collaborate with agencies to improve campaign structure, targeting, and ROI

Account‑Based & Display Marketing:

- Manage always‑on 6sense display campaigns across ANZ and India
- Optimise creative, audience segments, and spend allocation
- Refresh ad creatives and messaging periodically to maintain performance

Content Syndication Programs:

- Own execution and performance tracking of vendors
- Ensure campaigns are fully activated across regions (ANZ, India)
- Identify and resolve budget underutilisation and delivery gaps
- Align with sales and marketing ops to ensure proper campaign tracking
- Monthly accruals and spend tracking
- Quarterly budget adjustments and forecasting
- Ensure accurate invoice processing and vendor management

Provide regular reporting on:

- Campaign performance
- Budget utilisation
- Pipeline contribution and influence

You'll Bring:

- 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
- Strong experience across email marketing and automation,



content syndication and demand generation, paid media, SEMRush, design tools and 6Sense ABM a bonus
- Proven ability to manage regional campaigns across multiple markets
- Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
- High attention to detail with strong operational execution skills
- Technical Expertise in CMS (WordPress), Analytics platforms (Tableau), GA4, and advertising platforms: Google ads, Meta, LinkedIn & 6Sense

What Success Looks Like:

- Campaigns are consistently optimised and delivering against pipeline targets
- Budgets are fully utilised with minimal under/overspend
- Regional programs are executed with local relevance while aligned to global strategy
- Strong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channels
- Clear visibility into performance, with data‑driven decision making

Taronga Zoo Sydney

Taronga’s digital marketing strategy and bring our brand and experiences to life across every digital channel. Drive visitation and revenue, grow digital capability and lead a talented team to deliver campaigns that connect audiences with Taronga’s zoos, experiences and purpose.

About the Role

- Responsible for contributing to the achievement of annual visitation numbers and all associated revenue across Taronga Zoo Sydney and Taronga Western Plains Zoo via paid and owned digital marketing activities.
- Deliver and optimise digital marketing campaigns and platforms within allocated marketing budgets and in accordance with Taronga’s 2030 strategy.
- Contribute to the development of Taronga’s annual portfolio marketing plan and budget across all revenue generating products and channels.
- Management of agency relationships including media and data analytics external partners.
- Collaborate with broader internal business units to provide digital marketing strategy and execution best practice including fundraising, education, overnight experiences and membership products.
- Contributing to Taronga’s digital transformation, including discovery and implementation of new technologies that deliver enhanced guest experience and revenue opportunities.
- Support the facilitation of relevant digital reporting to ensure ongoing campaign optimisation
- Lead and manage the digital marketing team to maximise efficiency and output whilst developing key talent and capability.

About You

- Tertiary qualifications in marketing, business administration or relevant discipline, or equivalent experience in a similar capacity.
- Previous extensive experience and commercial achievement as a Manager within a digital marketing department or agency in a competitive environment.
- Obtain and maintain a current paid NSW Working with Children Check at own expense.

Our employees enjoy generous employment conditions including some of the following:

- Flexible Hybrid work model - Taronga supports a blend of in‑office, remote, and on‑the‑go workers!
- Complimentary family and friends passes across both Taronga’s Sydney & Dubbo Zoo’s
- Free onsite car parking, outside of peak periods
- A wide range of discounts on our award winning accommodation across both sites
- Discounted food and beverage purchases

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📌 Growth-Driven Digital Marketing LeaderB) (Sydney)
🏢 Konica Minolta Business Solutions Australia
📍 Sydney