Job Description

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Summary:

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Do you have a passion for Digital Marketing? Have you always wanted to work in

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the fast-paced, exciting world of Online Gambling? Do you want to be part of an

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entrepreneurial and experienced Digital Marketing team helping to drive

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exceptional outcomes for a business? If you’ve answered yes to these questions,

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we have the perfect role for you!

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Palmerbet, a leader in online Racing & Sports gambling, is currently experiencing

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significant and rapid growth. It is therefore an exciting time to join our

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entrepreneurial, innovative, and ambitious team. To support this growth, an exciting

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opportunity has arisen in our Marketing team. We’re looking for an ambitious SEO

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Specialist who can work with our Digital Marketing team to take our SEO & ASO

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Strategy to the next level.

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Position Overview:

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- Work Type: Full Time (Remote)
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- Industry: Online Racing & Sports Gambling
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- Classification: SEO Specialist
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The Benefits:

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- Join one of the fastest-growing online Racing & Sports bookmakers in Australia.
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- Fun, sociable, friendly & relaxed work setting.
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- Competitive salary package & benefits.
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- Future job growth opportunities.
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Key Responsibilities:

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- Conduct in-depth keyword research using both traditional and AI-enhanced tools.
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- Write and optimise SEO-friendly content aligned with ethical marketing standards.
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- Implement on-page SEO strategies, including metadata, internal linking, and content structure.
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- Use AI tools to streamline content creation, competitor analysis, and performance forecasting.
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- Monitor and report on SEO performance using platforms like Google Analytics, Search Console, etc.
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- Stay current with search engine algorithm updates and AI innovations to continuously refine strategies.
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Skills & Knowledge Required:

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- 3+ years of hands-on SEO experience with a proven track record.
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- ASO knowledge for App Store Optimization.
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- Strong understanding of ethical SEO principles and white-hat techniques.
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- Proficiency in AI tools for SEO (e.g., Surfer SEO, Jasper, ChatGPT, Clearscope).
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- Working knowledge of HTML, CSS, and basic JavaScript.
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- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
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- Excellent writing and editing skills with an eye for detail.
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- Strong analytical and problem-solving abilities.
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- Knowledge of the online gambling industry (preferred).
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Preferred Qualifications:

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- Experience with AI-driven content generation and optimisation.
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- Experience working in agile, cross-functional teams.
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- Background in content marketing or digital strategy.
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📌 SEO Specialist - Palmer Bet - Remote (Contract) (Sydney)
🏢 Betting Technologies Australia
📍 Sydney