Job Description

About tonies: tonies® is the world’s leading interactive audio platform for children. With over 10 million Tonieboxes and more than 125 million Tonies sold, our award winning, intuitive audio system delights families across the globe. It revolutionises the way children listen, play and learn independently – in a child-friendly creative, and screen-free way. As we enter a new growth phase in Australia & New Zealand, we’re in true start-up mode locally – entrepreneurial, hands-on and fast-moving – backed by a proven global business and world-class licensed partners. We’re looking for an outstanding Trade Marketing Manager, ANZ to bring the tonies® brand and portfolio strategy to life across retail in Australia and New Zealand. You will develop commercially compelling, customer-specific activation and promotional plans, work with Sales to present these to retail partners, and coordinate their delivery from planning through to high-quality execution. This role is a great opportunity for someone who combines strong commercial thinking, creative flair and exceptional attention to detail to make a meaningful impact in a growing business. You will have the autonomy to identify opportunities and drive projects forward while working closely with the Senior Marketing Manager to ensure all activity remains aligned with the broader tonies® brand strategy. You as part of tonies: Reporting to the Senior Marketing Manager, tonies ANZ, and working closely with the ANZ Portfolio Manager, Sales, the local Distributor and global teams, you will translate agreed brand and portfolio strategies into effective trade- marketing plans across bricks-and-mortar and e-commerce channels. You will develop retailer-specific activation recommendations, support Sales in presenting and securing retailer support, and manage approved plans through to execution and evaluation.



You will also play a key role in delivering trade and consumer-facing events outside of traditional retail, including Melbourne Toy Fair, industry events and experiential activations, ensuring every touchpoint is executed to a high standard and aligned with the tonies® brand. This is a hands-on role - part trade marketer, part retailer partner and part project manager - suited to someone who can move confidently between commercial analysis, retailer presentations, creative development, detailed planning and execution.

Trade & Channel Strategy

- Develop the ANZ trade marketing strategy and annual promotional calendar in line with portfolio priorities and global brand direction.
- Translate brand and portfolio plans into channel and customer-specific go-to-market and activation plans.
- Use retailer, shopper and competitor insights to identify activation opportunities and continuously improve execution standards.
- Work with the Senior Marketing Manager, Portfolio and Sales teams to ensure trade plans are on-brand, commercially sound and operationally achievable.
- Contribute creative ideas that help tonies® stand out at retail and strengthen the shopper experience

Retailer & Promotional Management

- Own the promotional planning process end-to-end: proposals, retailer sign-off, in-market execution and post- promotion evaluation (ROI).
- Partner with Sales and the local Distributor to build and manage customer‑specific programs, promotional calendars, exclusives and joint business plans.




- Negotiate and manage trade spend and A&P; allocations for retail activations, ensuring productive and accountable spend against agreed KPIs.
- Build effective working relationships with retailer marketing, category and e-commerce contacts.

In-Store & E-Commerce Execution

- Lead assortment, planogram, pricing and merchandising execution across key retail partners.
- Develop and roll out POS, merchandising units and in-store assets that bring the tonies® portfolio to life at shelf.
- Own online retail execution – product content, pricing parity, digital shelf presence and retailer media/marketplace placements – in partnership with E-commerce.
- Track competitor and category shelf presence, and recommend improvements to ranging and space allocation.

Events & Experiential Execution

- Support the planning and execution of trade and consumer-facing events outside of traditional retail, including
- Melbourne Toy Fair, industry events, consumer expos, pop-ups and immersive brand activations.
- Translate approved event concepts into detailed execution plans, managing timelines, budgets and key stakeholders including relevant IP partners, to ensure successful delivery.
- Coordinate agencies, suppliers and internal teams to deliver high-quality event experiences that reflect the tonies® brand.
- Take a hands‑on role in the delivery of events, ensuring a consistently high standard of execution, presentation and attention to detail.
- Complete post-event reporting and identify opportunities to improve future activations.

Performance Tracking & Reporting

- Monitor sell-in and sell-through by customer and channel, flagging risks and opportunities to the Portfolio Manager and Sales.
- Report on promotional and trade activity performance against revenue, margin, A&P; efficiency and SKU productivity

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📌 Trade Marketing Manager Anz (All Genders) (Mackay)
🏢 tonies®
📍 Mackay