As the Marketing Manager, APAC (Individual Contributor), you will turn marketing strategy into campaigns and activities that generate qualified opportunities and contribute to pipeline growth across the region. Working closely with sales, global marketing specialists, and industry partners, you will localise global initiatives, creating programs tailored to the APAC market, specifically Australia and Current Zealand. You will play a key role in translating business objectives into effective marketing activities that drive customer engagement, pipeline growth, and measurable business outcomes. This is a highly visible, hands‑on individual contributor role for an experienced B2B marketer who enjoys balancing strategic thinking with execution. You will take ownership of regional marketing initiatives, collaborate across functions, and use data and insights to continuously improve performance. This role does not have people management responsibilities.

Key responsibilities

Develop and execute regional campaigns and activities that generate leads, nurture opportunities, and retain customers for key products

Adapt and activate global marketing, brand, PR, and communications initiatives across APAC

Partner closely with sales teams to strengthen pipeline generation, improve conversions, and maximise marketing return on investment

Take ownership of campaign planning, execution, reporting,



and optimisation to ensure marketing activities deliver measurable business outcomes

Monitor campaign performance and market insights, using data to identify opportunities and continuously improve results

Coordinate and deliver regional marketing activities, including digital campaigns, webinars, events, partner initiatives, and customer engagement programs

Work closely with local stakeholders, industry partners, and external vendors to support business objectives and maximise regional impact

Collaborate with a global marketing team of creative, content, communications, digital, and demand generation specialists to successfully bring campaigns to market

About you

Tertiary qualification in Marketing or a related discipline

7+ years of B2B marketing experience, ideally within software, SaaS, technology, engineering, construction technology, or related industries

Proven experience developing and executing marketing campaigns that contribute to lead generation, pipeline growth, and business outcomes

Experience partnering closely with sales teams and cross‑functional stakeholders

Experience using marketing automation systems and CRM platforms

Strong analytical skills with the ability to measure performance and make data‑driven recommendations

Excellent written and verbal English communication skills

Demonstrated ability to manage multiple priorities and work independently with minimal supervision

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📌 Marketing Manager, APAC (Individual Contributor) (Brisbane)
🏢 Rib Software
📍 Brisbane