Join the founding team behind Publicis Plus+, PepsiCo's dedicated team.

Working across some of the world's most loved food and beverage brands, you'll help bring smiles to consumers with every sip and bite through iconic brands including Pepsi Max, Doritos, Smith's Chips, Gatorade, Red Rock Deli and many more.

This is an opportunity to work on household names with scale, ambition and cultural relevance. From major brand-building initiatives and high-profile strategic partnerships through to a quick-paced, highly progressive media, digital and data transformation agenda, as part of the Publicis Plus+ team you'll build new capabilities, create real impact, and help shape something from day one.

If you're curious, entrepreneurial, and excited about shaping the future of marketing, Publicis PLUS+ is where you'll thrive.

What makes Publicis PLUS+ different?

- Work Beyond Borders: Shape business outcomes across multiple markets, brands, and disciplines, not just a single campaign or country.
- Learn at the Speed of Change: From social commerce and AI to data analytics and connected experiences, you'll work on the capabilities defining the future of marketing.
- Create Real Impact: Help power growth for one of the world's most iconic consumer brands through work that influences business performance, not just media metrics.
- Grow Without Limits: Build expertise across a proven framework, while learning from some of the industry's leading specialists.

The transformation you will experience:

The purpose of the Associate Activation Director is to oversee the Activation team to deliver exceptional results across their client patch, including managing major client or sponsorship negotiations. Provide a high level of client service and maintain a cohesive working environment.

The Associate Activation

Director is responsible for the development of Activation Manager, Snr / Activation Executive and Coordinator, management of their workload, supervision of their output, regular feedback and conducting formal reviews.The Associate Activation Director supports the Activation Director / AGD in both the delivery of annual media negotiations and support to PMX. This person should ensure that their team is working to best-in-class, efficient processes and working to extremely high standards of output.

Your scope will include

- Support Activation Director / Group Activation Director for annual media negotiations and quarterly deals
- Help analyse and negotiate major sponsorships and cross channel media partnerships including digital
- Negotiate trading positions where there are no long-term deals in place across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met.
- Manages and ensures maximum savings and added value are delivered and merchandises these to clients
- Oversees overall client Campaign reconciliation reporting to ensure 100% accuracy and elevates results internally and to clients
- Ensure their team fully understands the client KPI's that need to be met including any 3rd party auditing benchmarks
- Activation point of contact for clients – proactively presents relevant update,



commercial opportunities and relevant market first opportunities.
- Escalation point where necessary to ensure issues are resolved in a fair and objective manner
- Merchandise negotiation results to clients through-out activity
- Ensures all clients across the agency are kept up to date with media marketplace
- Has a good understanding of client’s business and clients internal pressures
- Ensures 100% of contracted trading commitments and savings are met
- Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting buys
- Sources content and provides relevant insights for inclusion within market reviews and other adhoc client requests.
- Keeps up to date with latest audience data and shares knowledge with the Activation team and the wider agency team
- Voice opinions within agency and to clients on market trends to demonstrate expertise
- Establish relationships and regular contact with Senior Sales managers and GSM's
- Escalation point where necessary to ensure issues are resolved in a fair and objective manner
- Perform regular WIP's to monitor and offer guidance across all campaigns
- Manage the Activation team in delivering best practice client service
- Ensure seamless integration with other agency teams ensuring all clients feel there is one Spark team
- Oversee workflow across client patch, manage internal process effectively to minimise error and increase efficiencies.
- Develop, train and delegate effectively with clear instructions. Particular emphasis on upskilling Activation team knowledge of media channels, the media landscape and best practise activation, as well as inspiring Spark values
- Motivate team through personal influence, enthusiasm, creativity and energy. Take responsibility for their behaviour and display integrity in all you do.
- Deliver feedback to each member of the team on a regular basis, conduct appraisals and set KPIs in conjunction with the Activation Director / Group Activation Director

What type of person will be successful in this role:

- Established advertising agency experience
- Preferably a University degree or higher education qualifications
- Expert across the following Office platforms: Word, PowerPoint and Excel
- Possess sound financial management skills including a good understanding of the revenue reporting process
- Expert media understanding including an understanding of the full suite of media tools

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:





- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Associate Activation Director (Sydney)
🏢 Publicis Groupe ANZ
📍 Sydney