Company Description Welcome to H&S;, a global leader in wellness brands, creating innovative products that make happiness simple. We champion wellness and elevate lives by prioritising the well-being of our customers.

We manage 300 international brands that have positively impacted the lives of over 50 million people worldwide. Our commitment to excellence is reflected in every aspect of our operations, from our dedicated R&D; team that drives innovation to our state-of-the-art manufacturing facilities that ensure superior product quality. By maintaining a robust, owned distribution network, we guarantee stringent control from upstream to downstream, allowing us to deliver truly prime offerings.

Whether through iconic products, pioneering category leaders or timeless heritage brands, our mission is to enhance lives globally. We are devoted to delivering superior value and inspiring a future where happiness and wellness are the cornerstones of everyday life.

Role Description The role is based in Australia, with a primary focus on supporting brand development and marketing strategy across China and Southeast Asia.

Working closely with the CEO and cross-functional teams, you will contribute to brand strategy, market insights, product development direction, annual marketing planning and brand asset management. You will also help coordinate regional marketing plans, review campaign performance and ensure consistent brand positioning across markets and channels.

Key Responsibilities

1. Brand Strategy & Planning

- Support the development of brand strategies and annual growth plans for H&S; Global’s owned brands,



with a focus on China and Southeast Asia.
- Analyse brand positioning, target consumers, competitor activities and market opportunities to identify growth potential and strengthen brand differentiation.
- Maintain and refine brand positioning, brand stories and core messaging to ensure consistency across markets.

2. Market Insights & Product Development

- Monitor consumer trends, market developments and category opportunities across China and Southeast Asia.
- Provide recommendations on product portfolio development, current product concepts and product positioning based on local market needs.
- Work closely with GBU and product teams to translate market insights and brand opportunities into actionable product initiatives.

3. Annual Marketing Planning & Budget Review

- Coordinate the consolidation of annual marketing plans for China and Southeast Asia.
- Assist in reviewing regional marketing proposals, campaign priorities and budgets to ensure alignment with brand strategy and business objectives.
- Conduct monthly reviews of marketing activities and results, track implementation progress and recommend improvements where needed.

4. Brand Identity & Asset Management

- Maintain and optimise core brand assets, including visual identity (VI),



brand guidelines, brand stories and marketing communication materials.
- Monitor the implementation of brand standards across regions, channels and marketing campaigns to ensure a consistent brand image.
- Maintain a centralised brand asset library and support regional teams in the appropriate use of brand assets.

5. Brand Performance & Cross-functional Collaboration

- Monitor brand and marketing performance, identify gaps and recommend opportunities to improve brand growth and marketing effectiveness.
- Work closely with the CEO, GBU, regional business teams and channel operations teams to align brand priorities, product initiatives and marketing activities.
- Coordinate follow-up actions with relevant teams to support the effective implementation of brand plans.

About You

- Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree in international business or marketing is a plus.
- 3+ years of experience in brand management, with a focus on global or international markets.
- A good understanding of the China market and/or Southeast Asian markets, including consumer behaviour, market trends and competitive landscapes.
- Strategic thinking and analytical skills, with the ability to translate insights into actionable global strategies.
- Excellent communication and interpersonal skills, with the ability to work effectively across diverse cultural environments.
- Fluency in Chinese and English is highly desirable to support collaboration across regional teams.

📌 Brand Manager (Sydney)
🏢 Hu0026S
📍 Sydney