SalesPond Group

SalesPond Group is a Sydney-headquartered group of B2B growth companies helping organisations scale revenue through sales development, demand generation, and go-to-market execution. We operate across multiple regions and focus on delivering measurable outcomes through disciplined processes and modern sales technology. Our business units include SalesPond (structured SDR and outbound programs for B2B companies), DataList (compliant, human-verified B2B contact data and enrichment services), Podiem (a platform helping inside sales teams manage outreach and tasks through analytics and automation), Pixel Events (event pipeline generation through registrations and audience acquisition), and Ironbark Ventures (investment in and strategic support of B2B businesses).

POSITION DESCRIPTION

Job Title: Content Creator (Marketing)

Job Type: Full time Location / Region: Sydney

Supervisor / Manager: CEO, Bora Kender

Role Focus: This Content Creator role sits alongside our existing Marketing team and shares core marketing execution responsibilities across the group, with a particular focus on Podiem content, cross-brand design and website updates, and building automation into how the marketing function operates.

Role Purpose The Content

Creator will play a key role in the end-to-end execution of marketing activity across SalesPond Group's business units. This position requires a hands-on marketer who combines strong content, design and communication skills with genuine technical capability — someone comfortable working inside HubSpot to build workflows and segment audiences, and confident using modern AI and web tools (Claude AI, Vercel) to make the marketing function faster and more scalable. A core part of this role is identifying repetitive marketing tasks and building automated solutions to remove them, such as an automated case study creation tool.

Qualifications & Experience Essential

Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.

Demonstrated experience in a marketing role, ideally within a B2B environment.

Working knowledge of HubSpot, including building automated workflows, list/audience segmentation, and email campaign execution.

Practical experience with SEO principles and Google Ads (AdWords) campaign management.

Experience creating and updating website content and design, including working with modern web platforms such as Vercel.

Comfortable using AI tools, particularly Claude AI, to support content creation, research and workflow automation.

Strong written communication and design sensibility, with the ability to maintain brand consistency across multiple business units.





Excellent organisational skills and the ability to manage multiple marketing projects end-to-end with minimal supervision. Desirable

Prior experience building marketing automations or internal tools (e.g. content generators, workflow bots).

Experience producing case studies, customer stories or similar proof-point content.

Experience marketing across multiple brands or business units simultaneously. Key Responsibilities

Manage End-to-End Marketing Activities (15%)

Own the execution of marketing activities across the group's business units, from planning through to delivery.

Coordinate timelines, assets and approvals across concurrent campaigns and projects.

Content Creation, Design & Brand Updates (20%)

Create and manage content for Podiem, including product marketing material, feature updates and campaign content.

Execute design updates across the group's websites, ensuring a consistent and current visual presence.

Maintain and update brand guidelines across the group, ensuring consistency across all business units.

Develop compelling messaging and content that resonates with target audiences.

Marketing Automation & Operations (15%)

Design and build automation to improve marketing efficiency — for example, an automated case study creation tool.

Identify manual or repetitive marketing processes suited to automation and implement solutions using HubSpot, Claude AI and related tools.

Maintain, document and troubleshoot existing marketing automations.

HubSpot Workflows & Audience Segmentation (15%)

Build and maintain automated workflows in HubSpot, including lead nurture, lifecycle-stage automation and internal notifications.

Segment audiences and lists based on firmographic, behavioural and lifecycle data to support targeted campaigns.

Maintain data hygiene and segmentation logic within the HubSpot CRM.

SEO & Google Ads Campaigns (10%)

Own SEO strategy and execution across the group's digital assets to improve organic visibility and traffic.

Manage Google Ads (AdWords) campaigns, monitoring performance and optimising spend.

Email Campaigns via HubSpot (10%)

Build, test and schedule email marketing campaigns in HubSpot.

Track and report on campaign performance (opens, clicks, conversions) and iterate based on results.

Market Analysis & Trend Monitoring (5%)





Monitor market, industry and competitor trends relevant to the group's business units.

Recommend adjustments to marketing programs based on findings.

Collaboration with Cross-Functional Teams (5%)

Work closely with sales, product and other business units (SalesPond, DataList, Podiem, Pixel Events, Ironbark Ventures) to align marketing output with commercial priorities.

Reporting & Communication (5%)

Communicate marketing plans, activities and results regularly to the management team.

Track campaign results, measure program success and report on key metrics.

Technical Competencies

Required

Claude AI: Confident using Claude AI (or equivalent AI tools) to support content creation, research, and building automated marketing workflows.

Vercel: Comfortable making and deploying design/content updates to websites hosted on Vercel.

HubSpot: Strong, hands-on HubSpot proficiency — workflow automation, audience segmentation, email campaigns and CRM data management.

Key Performance

Indicators

Responsibility Area

Key Performance Indicator

Target / Outcome Marketing Automation & Operations

Number of manual marketing processes automated (e.g. case study creator, reporting, content workflows).

Deliver at least 2 new marketing automations per quarter that measurably reduce manual effort. HubSpot Workflows & Segmentation

Number and performance of active HubSpot workflows; accuracy and usage of audience segments.

Maintain fully documented, functioning workflows; segments actively used in 100% of relevant campaigns. Content, Design & Brand

Volume and consistency of content/design output across Podiem, websites and brand assets.

100% brand-guideline consistency across digital assets; content delivered on agreed timelines. SEO & Google Ads

Organic traffic, keyword rankings, CTR, conversion rate and cost per acquisition (CPA).

Improve organic traffic and keyword rankings quarter-on-quarter; maintain or reduce CPA.

Email

Campaigns

Open rate, click-through rate, conversion rate and list growth.

Increase open and click-through rates quarter-on-quarter; grow subscriber list sustainably. Reporting & Collaboration

Timeliness and quality of reporting; feedback from cross-functional teams.

100% on-time reporting to management; 85%+ satisfaction score from collaborating teams.

Working

Conditions

Based onsite in the Sydney CBD office.

Standard full-time hours (9am - 5pm)

Consistent with the Fair Work Act 2009 (Cth) right to disconnect, the employee is not required to monitor or respond to work contact outside ordinary working hours except where that contact is reasonable in the circumstances.

📌 Content Creator (Marketing) (Sydney)
🏢 Sales Pond
📍 Sydney